December 2019 - 10

INDUSTRY NEWS
NEW HOUSEPLANT REPORT AVAILABLE
The consumer demand for houseplants has rapidly increased in
recent years and is still growing. As retailers find more consumers
coming through their doors looking for foliage plants and succulents,
it's important for them to be knowledgeable on what consumers are
struggling with and asking about.
The GrowIt! 2020 Houseplant Report is designed to help the green
industry better understand this trend. The report focuses on consumer
data aggregated from the interactions of almost 900,000 consumers on
the GrowIt! App, as well as the analysis of GrowIt!'s National Indoor Plant
Week survey, which yielded over 10,000 responses.
TPIE has underwritten this report to make it free for everyone. Though
TPIE was not involved in any of the collection of data, analysis of the
report or expression of the trends, they feel that this information is
important for all of those involved in the indoor plant industry.
Thinking through how a company might best leverage the information in
this report to build their houseplant category, sell more plants or begin a
program, all roads lead to
TPIE. Every insight in this
report can be amplified by
attending TPIE, which takes
place Jan. 22-24, 2020, in
Fort Lauderdale, Florida.
" Having consumer data
specific to indoor plants
is a welcome resource
to our industry, " said
Linda Adams, TPIE show
manager. " From an insider's
perspective, we've always known the value of houseplants and promoted
them based on their beauty and benefits, yet learning the specific plantrelated
preferences and concerns of houseplant buyers will help everyone
serve the consumer better and sell more plants. "
The report can be found at www.growitmobile.com/houseplantreport.
DANZIGER ANNOUNCES PARTNERSHIP
WITH GERBERA BREEDER
Danziger has announced it will become the
exclusive worldwide distributor of Montiplanta
Gerbera varieties, and the supplier of plant
material worldwide. The agreement was signed
between Danziger and Rise and Shine, an Indian
Biotech company that acquired Montiplanta's
genetics as part of its floriculture activities.
Montiplanta was established 27 years ago in
Portugal and focuses on breeding of various
gerbera varieties. Some of their well-known
gerbera varieties include Brakedance, Livia
and Haimi.
" We believe that this collaboration and
the addition of world-class gerbera genetics
by Montiplanta will enable us to provide our
Danziger's CEO and co-owner. " We chose this
partnership with Montiplanta because we believe
they have a unique added value that will enable
growers to enjoy a higher yield while applying
customers with a complete assortment and will
benefit all of our growers with new, high-quality
gerbera assortment, " said Gaby Danziger,
simple cultivation practice. "
" All gerbera varieties were bred for natural
conditions, high light radiation, heat resistance
and are suitable for all kinds of greenhouses, "
said Dudu Yarkoni, owner and head of
Montiplanta's breeding. " We found the strategic
cooperation with Danziger an opportunity to
build a stronger presence and availability in all
global flower markets, as well as expand our
exposure and sales within Europe. "
Montiplanta's varieties are now available for
trials. Contact marketing@danziger.co.il for
more information.
CALENDAR
JANUARY
6-7: 2020 Southern Nursery
Association (SNA) Conference
Baltimore, Maryland
www.sna.org
8-10: MANTS (Mid-Atlantic
Trade Show)
Baltimore, Maryland
www.mants.com
22-24: TPIE (Tropical Plant
International Expo)
Fort Lauderdale, Florida
www.tpie.org
FEBRUARY
5-7: ProGreen Expo
Denver, Colorado
www.progreenexpo.com
MARCH
9-10: SAF Congressional
Action Days
Washington, D.C.
www.safnow.org
28-April 2: California Spring Trials
Various locations throughout California
www.springtrialsregistration.com
For a more detailed list of events, including regional shows throughout the year, visit our calendar section at WWW.GPNMAG.COM
10 DECEMBER 2019 GPNMAG.COM

http://www.growitmobile.com/houseplantreport http://www.tpie.org http://www.safnow.org http://www.sna.org http://www.springtrialsregistration.com http://www.progreenexpo.com http://www.mants.com http://WWW.GPNMAG.COM http://www.GPNMAG.COM

December 2019

Table of Contents for the Digital Edition of December 2019