February 2022 - 21

MARKETING
Phlox
paniculata
'Party Girl'
Walters
Gardens
Flame Pro Baby Doll
Dümmen Orange
'Opening Act Ultrapink'
Walters Gardens
GPN: What has been your
primary role in the development
and/or sale of phlox?
Hans: I have been hybridizing
phlox at Walters Gardens for over 12
years, making thousands of crosses
and working with dozens of species.
Jeff: My role has me responsible
for setting the breeding direction
and objectives for our new phlox
programs. I work closely with our
grower customers to find their pain
points and what excites them
in the category to help Dümmen
Orange launch real breakthroughs
in the category.
GPN: Over the years, how have
you witnessed the category evolve?
Jeff: The biggest evolution we've
seen in the traditional garden
phlox is for disease resistance.
By breeding these new resistant
varieties, it has made production
easier for growers and allowed
the plants to flourish longer in
the garden for the consumers and
landscapers.
Hans: Plant breeders have
developed hybrids that are more
compact, earlier to flower, and have
better foliar disease resistance
(to powdery mildew and leaf
spot). The Opening Act series,
and the Fashionably early series
are examples of that. Many of the
hybrids will rebloom if cut back and
extend the flowering season.
GPN: What makes phlox special?
Do you have any favorite phlox
varieties?
Hans: Phlox are nostalgic - my
grandma grew tall garden phlox (Phlox
paniculata). Today's selections have
a broader color range, broader
height range and more diversity
in flower times. Also, as a group
they are pretty forgiving in their cultural
requirements, very hardy, and add color
and texture to the landscape.
Woodlander Rose Dümmen Orange
Where do you
To AmericanHort, where you can learn to perform better, grow
stronger and be positioned for whatever the future brings.
Join us today, and see how
we're better together.
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February 2022

Table of Contents for the Digital Edition of February 2022

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https://www.nxtbook.com/greatamericanmediaservices/GPN/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-october-2022
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https://www.nxtbook.com/greatamericanmediaservices/GPN/gpn-new-varieties-digital-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2022
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https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2022
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