CONTENTS THE BUSINESS MAGAZINE FOR COMMERCIAL GROWERS FEBRUARY 2023 | VOLUME 33, NUMBER 2 46 On the Cover Colorful poinsettias at N.G. Heimos Greenhouses. (Photo: Chris Berg) 14 FEATURES 14 Variety Information Popular Poinsettias for 2023 It may be February, and the festivities are freshly behind us, but in the greenhouse business, it's already time to start scheduling for the next holiday season. By Chris Berg 18 Production Maintaining Water Quality Understanding and managing your water effectively can improve production quality in the greenhouse. By Heather Machovina 22 Plant Health Desktop Diagnostics Decoding plant problems for effective management. By Carrie Lapaire Harmon 26 2023 California Spring Trials Spring Is for CAST The must-attend California Spring Trials will take place at the end of March. By Heather Machovina 52 46 Culture Report Hellebore Frostkiss and Winter Angels Series These series are easy to grow and bloom later than traditional hellebores on the market. By April Herring-Murray COLUMNS 8 10 Duets Consumer Behavior and the Economics of Profitability By Peter Konjoian and Alicia Rihn 52 Vaughn's View Resilient, Floriferous and Stunning Summer Performers - Part 2 By Vaughn Fletcher Miss our January issue? It's now available to view on gpnmag.com GREENHOUSE PRODUCT NEWS 3 DEPARTMENTS 4 Editor's Report 6 Industry News 50 Editors' Picks 58 Product Marketplace 65 Classifieds/Ad Index 66 Chat Room Perspectives Innovation Is a Team Effort By Leigh Ann Burbeshttp://www.gpnmag.com