CULTURE REPORT All photos courtesy of De Vroomen Garden Products. Heliopsis 'Burning Hearts' Bold colors, low susceptibility and a pollinator-favorite perennial BY SOPHIE COLLINS H 42 FEBRUARY 2025 GPNMAG.COM eliopsis, commonly known as oxeye sunflower, is one of the most impactful genera in terms of garden and landscape applications. Garden centers, landscape contractors and professional growers are tapping into it for its intrinsic value and growing consumer popularity. Part of the market appeal for heliopsis is its ability to produce an abundance of color and volume in mass plantings. It is also loved by home gardeners as a stunning cut flower. This showy perennial is native to eastern and central North America. Heliopsis is a hardy and easy-to-grow plant that is tolerant of poor, dry and clay soils. The genus is also admired among horticulture trade professionals and consumers for its bright, vivid petals that are often visitedhttp://www.GPNMAG.COM