New Varieties Digital Guide 2023 - 5

When " New " Makes Sense
FROM THE EDITOR
Even though here at GPN we have been planning our 2023 events,
editorial calendars, digital guides, surveys and more for months, the
new year always seems to sneak up quicker than anticipated. I have no
doubt that preparations for 2023 are already well in progress in your
greenhouses as well.
A new season is a fresh start to
reassess your product offerings,
determining which new varieties you
would like to add to your lineup -
whether in addition to your current
capacity or to replace another
plant that hasn't been doing as
well as you hoped.
The following pages are meant to
help you determine what breeding innovations make the most sense for
your operation. The GPN team has traveled to industry events, sifted
through dozens of catalogs, reached out to breeders and read countless
emails to compile the 2023 New Varieties Digital Guide. We have highlights
from California Spring Trials, one of the earliest places to see new
introductions for the following year. We tackle new vegetables, ready for
home gardeners to enjoy on their dinner tables; and new shrubs, perfect
for extending the season and creating a more dynamic landscape. Our
resident trial analyst Vaughn Fletcher evaluated perennial introductions
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at the Costa Farms trial and shares his findings here. And we explore
houseplants, a category with a lot of momentum going into 2023.
Our industry saw some truly incredible years during the COVID-19
pandemic, while 2022 was a bit more of a leveling out, impaired by tough
spring weather throughout much of
the country. As we continue to survey
our readers, there appears to be a
consensus that 2023 might be when
we find out what a " new normal " looks
like, at least for a bit.
One statistic has stuck in my mind
from the 2021 edition of the National
Gardening Survey by Garden Research
and The National Gardening Association.
Research found that 16 to 18 million new people started gardening
during the previous year, referring to 2020.
I know a lot has already changed since 2020, but the potential behind
that number cannot be overlooked. We need to constantly keep a pulse on
rapidly changing trends and tailor our lineup to align with what retailers
and consumers want.
Abby McGarry
Editorial Director
616.520.2161 * amcgarry@greatamericanpublish.com

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New Varieties Digital Guide 2023

Table of Contents for the Digital Edition of New Varieties Digital Guide 2023