January 2020 - 8

INDUSTRY NEWS
from americanhort to you
AmericanHort Formalizes Partnership with K-Coe Isom
BY MARY BETH COWARDIN, VICE PRESIDENT OF MARKETING AND
MEMBER ENGAGEMENT, AMERICANHORT
AmericanHort recently announced an expanded service agreement
with K*Coe Isom LLP, the nation's leading food and agriculture
consulting and accounting firm.
" We've partnered with K*Coe Isom for years, in a more informal
relationship and focused primarily around tax issues. We look forward
to offering our members access to their in-depth expertise in a variety
of advisory disciplines, " said Ken Fisher, president and CEO.
" K*Coe has identified a team of their expert consultants to be
available to AmericanHort premium members who can call the firm
and receive an initial consultation by phone, " said Tal Coley, director
of government affairs. " This access enables premium members to
exchange questions or ideas, as well as receive initial consultation
regarding issues or concerns at no additional cost. " Any follow-on
work would become a project between the association member and
K*Coe Isom at a negotiated fee.
" We've enjoyed the history between the AmericanHort and Federal
Affairs teams, so the opportunity to provide premium members with
the ability to tap into our diverse firm services for a more rewarding
experience is exciting, " said Bryce Gibbs, principal at K*Coe Isom.
There are several areas of expertise that AmericanHort members
might find beneficial in consulting with the designated K*Coe Isom team:
* Tax and Accounting - get help with changes in tax code and
regulations and counsel on how to best apply accounting
principles to maximize financial benefits.
* Financial Advice - via the CFlexO Services, businesses can
receive customized CFO-level advice, controller-level analytics,
or daily bookkeeping services.
* People Services - experienced HR experts help organizations
attract, retain, develop, grow and nurture the critical human
elements that keep a business operating.
* Sustainability Services - sustainability experts are certified in
food and agriculture sustainability to help assess, verify, and
report on practices to manage costs and risk factors to deliver
higher market value.
* Next-Gen Services - experts will work with you to develop a
long-term strategy to reflect your business and personal goals
to ensure and enrich your legacy and help you work through
business transition plans.
* Technology Consulting - advisors help a business become
more efficient, competitive and agile by leveraging cutting-edge
technological resources to produce meaningful results.
For more information and connecting with K*Coe Isom, contact
AmericanHort at 614.487.1117, or email MemberServices@
AmericanHort.org.
PANTONE ANNOUNCES 2020
COLOR OF THE YEAR
Pantone has unveiled its Color of the
Year for 2020: Classic Blue.
Suggestive of the sky at dusk, the
color intends to highlight our desire for a
dependable and stable foundation from
which to build as we cross the threshold into a new era.
" We are living in a time that requires trust and faith. It is this kind
of constancy and confidence that is expressed by PANTONE 19-4052
Classic Blue, a solid and dependable blue hue we can always rely on, "
said Leatrice Eiseman, executive director of the Pantone Color Institute.
" Imbued with a deep resonance, PANTONE 19-4052 Classic Blue provides
an anchoring foundation. A boundless blue evocative of the vast and
LAZZERI POINSETTIAS NOW SHIPPING FROM SELECTA ONE
Selecta One recently announced it will produce key poinsettia
genetics from Italian breeder and young plant supplier Lazzeri Società
Agricola S.R.L. Beginning in 2020, and shipping from all three Selecta
One production farms, are two whites - 'Alaska' and 'Alpina' - as well
as one novelty 'Superba New Glitter' (pictured). All are new for 2020
retail sales.
" We are excited to partner with Lazzeri to bring these innovative
poinsettia genetics to our customers from all three of our proven, reliable
production locations, " said Jason Twaddell, sales and marketing manager,
8 JANUARY 2020 GPNMAG.COM
infinite evening sky, PANTONE 19-4052 Classic Blue encourages us to look
beyond the obvious to expand our thinking; challenging us to think more
deeply, increase our perspective and open the flow of communication. "
" The Pantone Color of the Year highlights the relationship between
trends in color and what is taking place in our global culture at a moment
in time, a color that reflects what individuals feel they need that color
can hope to answer, " said Laurie Pressman, vice president of the Pantone
Color Institute. " As society continues to recognize color as a critical form
of communication, and a way to express and affect ideas and emotions,
designers and brands should feel inspired to use color to engage and
connect. The Pantone Color of the Year selection provides strategic
direction for the world of trend and design, reflecting the Pantone Color
Institute's year-round work doing the same for designers and brands. "
For more information, go to www.pantone.com.
Selecta One North America. " The addition
of these breakthrough varieties will give our
customers the whitest whites and the best
glitter novelty available on the market today. "
Contact your Ball Seed sales rep to place
your order for Lazzeri poinsettia cuttings
from Selecta One, or contact your Root & Sell
partner for liners.
For more information about Selecta One and
its poinsettia program, visit www.selectanorthamerica.com.
http://www.pantone.com http://www.selectanorthamerica.com http://www.GPNMAG.COM
January 2020

Table of Contents for the Digital Edition of January 2020
