January 2020 - 9

INDUSTRY NEWS
USDA TO CONDUCT HORT CENSUS
The U.S. Department of Agriculture's National
Agricultural Statistics Service (NASS) will conduct
its 2019 Census of Horticultural Specialties this
winter to provide a comprehensive picture of the
U.S. horticulture industry.
Survey codes will be mailed this month to more
than 40,000 horticulture producers to respond
online. Collected just once every five years, the
Census of Horticultural Specialties is the only
source of detailed production and sales data
for U.S. floriculture, nursery and specialty crop
industries, including greenhouse food crops.
" Horticulture is a very important part of U.S.
agriculture and our economy, " said Hubert
Hamer, NASS Administrator. " Responding to
this census is the best way for growers to help
associations, businesses, and policymakers
advocate for their industry, and influence
program decisions and technology development
over the next five years. "
The 2019 Census of Horticultural Specialties
results will expand the 2017 Census of
DANZIGER PARTNERS
WITH RINEHART
POINSETTIAS
Danziger has announced
a new partnership with
Rinehart Poinsettias. The two
companies are joining forces
to bring " Rinehart Poinsettias
by Danziger " to the North
American market.
Seven varieties, including five
reds and two clean whites, will
be available for the 2020 season,
with additional introductions set
for 2021 and beyond.
" We are thrilled about this
partnership and the ability to
bring new, superior-quality
poinsettias to growers and
brokers, " says Steve Rinehart,
owner of Rinehart Poinsettias.
" With Danziger, we know that
our genetics will be grown with
the highest standards, allowing
Agriculture data with information on horticultural
crop production, value of products, square
footage used for growing crops, production
expenses and more.
Producers who receive the 2019 Census
of Horticultural Specialties are required to
respond by federal law, as it is part of the
Census of Agriculture program. The same
federal law that requires producers to respond
also requires NASS to keep all individual
information confidential.
Growers are asked to use their unique survey
code to complete the horticulture census
online via NASS' secure website. The online
questionnaire is user friendly, accessible on most
electronic devices, and saves producers time
by calculating totals and automatically skipping
questions that don't apply to their operations.
The deadline for response is Feb. 5, 2020.
Results will be available December 2020.
For more information about the 2019 Census
of Horticultural Specialties, visit www.nass.usda.
gov/go/hort.
us to bring top-quality material
to the North American market. "
" Steve Rinehart brings more
than 35 years of experience in
poinsettia breeding, production
and sales to this partnership, "
said Mike Fernandez, Danziger's
North American market
manager. " We have set creative
collaborations as one of our
core values. This partnership
is a good example and another
step in fulfilling our mission of
creating extraordinary success
for our customers. We witness
an increasing demand for
high-quality poinsettias in the
market and collaborating with
a strong partner such as Steve
Rinehart creates synergy and
a unique value proposition for
the market. "
All of the poinsettia
production will take place at
CALENDAR
FEBRUARY
5-7: ProGreen Expo
Denver, Colorado
www.progreenexpo.com
MARCH
9-10: SAF
Congressional
Action Days
Washington, D.C.
www.safnow.org
28-April 2:
California Spring Trials
Various locations
throughout California
www.springtrialsregistration.com
For a more detailed list of events, including regional shows throughout the year,
visit our calendar section at WWW.GPNMAG.COM
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GREENHOUSE PRODUCT NEWS 9
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Danziger's facility in Guatemala.
The program will fit seamlessly
into the expansion taking place
at the company's Guatemala
farm. Strict protocols paired
with innovative growing
techniques ensure high-quality
poinsettia plant material will be
available to order for the 2020
poinsettia season.
For more information,
visit www.danzigeronline.com.
A unique collection of
compact, ornamental and
self-pollinating berry plants
for the home garden.
http://www.nass.usda http://www.danzigeronline.com http://www.progreenexpo.com http://www.springtrialsregistration.com http://www.safnow.org http://www.StarRosesandPlants.com http://WWW.GPNMAG.COM
January 2020

Table of Contents for the Digital Edition of January 2020
