January 2021 - 26

MARKETING
Celebrate
Sunflower
the
The National Garden Bureau has declared 2021 as
the " Year of the Sunflower, " and the honor is
certainly well deserved.
BY JASMINA DOLCE
T
'SunBelievable
Golden Girl'
from Monrovia
Sunfinity from
Syngenta Flowers
o help promote gardening and create excitement and inspiration at the
retail and consumer levels, the National Garden Bureau (NGB) selects a
handful of crop categories to celebrate each year. As part of its " Year of "
program, the selected categories receive promotion directly from the NGB and
all members of the industry are encouraged to engage with their customers to
help support the initiative.
For the annuals category, the NGB declared 2021 as " Year of the
Sunflower. " So how can you and your customers take advantage of this
designation? I had the chance to pick the brains of some industry members
that are well acquainted with the sunflower market. Here's what they had
to say.
Jasmina Dolce, GPN: The National Garden Bureau has declared 2021
the Year of the Sunflower. The organization always selects plant categories
that are trending and reflect a need in the marketplace. Why do you think the
sunflower category was chosen for 2021?
Olivia Sellards, customer marketing manager, Syngenta Flowers: Sunflowers
are perhaps the most iconic symbols of summer in North America. Most often
used to emote happiness, positivity and joy, it leaves no question that sunflowers
are one of the top impulse-driven picks in the garden center or floral shop.
Undeniably, whether gardeners or not, people of all kinds are drawn to the
photogenic flowers to welcome the warm days of summer and welcome in the
harvest. Harvesting seeds, feeding wildlife or simply snapping a selfie with
sunflowers, people love this nearly perfect flower.
Georgia Clay, new plants manager, Monrovia: Trends toward pollinator plants
and low-maintenance plants with a long season of interest. Sunflowers are no
longer a " one and done " plant in the garden. Efforts in breeding have extended
the sunflower season. Now, with varieties like SunBelievable, we are seeing
continuous blooming from spring through fall without any more care than other
annuals in the garden. They are also great sources of nectar for bees and other
beneficial insects. This is especially important in late summer/fall when nectar
sources are harder to find.
GPN: What are your personal favorite attributes of the sunflower?
Olivia: The color and the shape! Bright golden petals and a fuzzy brown center
are easy to gravitate toward for most. They symbolize summer, freedom and
warmth.
Georgia: Sunflowers, especially when planted in mass, scream HAPPY to me.
They add a big colorful impact with very little TLC required.
26 JANUARY 2021 GPNMAG.COM

http://www.GPNMAG.COM

January 2021

Table of Contents for the Digital Edition of January 2021

January 2021 - 1
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