January 2022 - 8

INDUSTRY NEWS
from americanhort to you
Make a Resolution for Learning in the New Year
BY CELINA YOUNG, MARKETING
COMMUNICATIONS SPECIALIST AT
AMERICANHORT
As the ball drops and 2021 turns into 2022,
many of us will begin an annual tradition of
setting New Year's resolutions. What will we
do to improve our lives in the coming year?
When it comes to developing yourself,
your business, and your team in 2022, let
AmericanHort help! We have a great lineup
of online education, live events, webinars,
networking opportunities and much more
planned for the year. No matter your role or
segment of the industry, we want to provide
you with the knowledge and resources to help
you and your business Perform Better, Grow
Faster and Prepare for the Future.
AmericanHort is excited to kick off the
year with our new Marketing Mastery Series.
This three-part program addresses three key
pillars to any successful marketing plan - the
strategy, the message and the execution. Join
us as expert marketers Katie Dubow of Garden
Media Group, Ryan McEnaney-Rodriguez of
Bailey Nurseries and Katie Elzer-Peters of the
Garden of Words share their best marketing
practices to help you improve your business's
bottom line.
Stay in-the-know on the latest green
industry hot topics throughout the year
with AmericanHort webinars. Upcoming
topics include grower strategies, workforce
development, supply chain updates, gearing
up for spring sales, industry trends and much
more, as well as the continuation of our popular
Women in Horticulture series, highlighting
female leaders in the industry. You also won't
want to miss the Horticultural Research
Institute's tHRIve Web Series, including the next
webinar of their Boxwood series, " Progress in
Boxwood Blight Management. "
As always, Cultivate'22 promises to be the
must-attend event for the green industry.
We invite you to join us July 16-19, 2022,
in Columbus, Ohio. This is the place for you
to learn new skills, experience industry best
practices and explore plant and product
innovations. Make a resolution to invest in
your staff's training and development through
hands-on workshops and tours at Cultivate,
as well as 100+ in-depth education sessions,
specifically designed for growers, landscapers,
PANTONE ANNOUNCES 2022 COLOR OF THE YEAR
Pantone, the global color authority
and provider of professional color
language standards and digital solutions
for the design community, introduced
a new blue shade, PANTONE 17-3938
Very Peri, a dynamic periwinkle blue hue
with a vivifying violet red undertone as
the Pantone Color of the Year selection
for 2022. Blending the faithfulness and
constancy of blue with the energy and excitement of red, this happy and warm
blend of all the blue hues introduces an empowering mix of newness.
When announcing the color selection, Pantone said " We are living in
transformative times. Displaying a carefree confidence and a daring curiosity
that animates our creative spirit, inquisitive and intriguing Very Peri helps us
to embrace this altered landscape of possibilities. "
" Encompassing the qualities of the blues, yet at the same time possessing a
violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous
attitude and dynamic presence that encourages courageous creativity and
imaginative expression, " said Leatrice Eiseman, executive director, Pantone
Color Institute.
For more information on the Pantone Color of the Year for 2022, visit
www.pantone.com.
8 JANUARY 2022 GPNMAG.COM
retailers and more, that they can attend with an
All-Access Pass. You'll also want to stay tuned
for more details on upcoming events, including
our fall grower conference and industry
production tours.
Members of AmericanHort have access to
even more educational resources. Our digital
and print Connect member newsletters and
Impact Washington e-news can help you stay
up to date on the latest industry and association
news. Premium members receive weekly Capital
Wire email updates about what's happening
on a business, advocacy, and regulatory front
in Washington, D.C., as well as access to our
Quarterly Advocacy Brief webinars which detail
the most important issues. All members also
have access to the AmericanHort Knowledge
Center, where they can access educational
articles, videos and webinar recordings to take
advantage of education on their own time.
Let AmericanHort be a resource to help
you meet your goals in the New Year.
Learn more about upcoming events and
webinars, membership and other resources
made specifically for the green industry at
AmericanHort.org.
GPN PUBLISHER RETIRES;
O'KELLEY NAMED TO POST
After nearly 15 years, Bob Bellew, GPN's
group publisher and vice president, retired
from Great American Media Services at the
end of 2021.
We'd like to thank Bob for his many
years of stellar service, dedication and
leadership as he begins the next chapter in his life.
Effective Jan. 1, Tiffany O'Kelley is
being promoted to group publisher for the
horticulture and retail divisions at Great
American Media Services. Tiffany joined the
GAMS family nearly four years ago and has
more than 20 years of experience in media
sales management positions serving the
horticulture and garden retail industries.
Tiffany can be reached at tokelley@greatamericanpublish.com
or 616.520.2172.
Also effective Jan. 1, Kim Sammartino is being promoted to
national sales manager of GPN. Kim has been partnering with
GPN customers for more than 15 years, providing them with
exceptional customer service in our industry-leading print,
http://www.AmericanHort.org http://www.pantone.com http://www.GPNMAG.COM
January 2022

Table of Contents for the Digital Edition of January 2022
