CONTENTS THE BUSINESS MAGAZINE FOR COMMERCIAL GROWERS JANUARY 2023 | VOLUME 33, NUMBER 1 38 On the Cover The new Hot+ series adds 30 FEATURES 16 Technology Investing in Innovation at Metrolina Greenhouses Building a greenhouse is a complex process from start to finish but, if done right, it can provide years of cost-effective productivity and profit to your operation. By Art VanWingerden 22 Production Updating Your Greenhouse for Efficiency Emerald Coast Growers offers efficiency-building tips from their ongoing expansion plan. By Kerstin Poehlmann 30 Intern of the Year Learning the Ways of Greenhouse Growing Seth Benjamin's internship at Neil Mast Greenhouses/Mast Young Plants gave him the knowledge of greenhouse growing that he needed to move forward in his career. It also earned him the award of 2023 GPN/Prospiant Intern of the Year. By Heather Machovina 34 Marketing Improve Business by Implementing the Right Resources for Your Products Tags, labels and signs are important components to selling plants and provide benefits to many segments of the horticultural supply chain. By Heather Machovina 48 38 Variety Information Year of the Celosia This versatile annual comes in many popping colors, with its plumed and spiky textures drawing a lot of attention from consumers. By Heather Machovina 44 Culture Report Lobelia Hot+ Series This next generation of heat-tolerant lobelia offers larger flowers and more uniform plant habits. By Bart Hayes COLUMNS 8 12 Technically Speaking Several Consequences of Growing Too Cool By Erik Runkle Miss our 48 Vaughn's View Resilient, Floriferous and Stunning Summer Performers - Part 1 By Vaughn Fletcher November/December issue? It's now available to view on gpnmag.com larger flowers and a more uniform habit to the heat tolerance, heavy basal branching, and season-long flowering of the original lobelia Hot series. Turn to page 44 to learn more. (Photo: Westhoff) DEPARTMENTS 4 Editor's Report 6 Industry News 46 Editors' Picks 58 Product Marketplace 65 Classifieds/Ad Index 66 Chat Room Perspectives Maximizing Your Environmental Control By Molly Dishman GREENHOUSE PRODUCT NEWS 3http://www.gpnmag.com