January 2023 - 36

MARKETING
Hanging
potlock
tags
from
Macore.
Hanging potlocks are a recent type of
strategy that grew out of the standing
potlocks. The " arrow tails, " at the
right width of a hanging potlock, can
make it difficult for consumers to
remove them. There are many types
of tags that have been inserted down
into a slit on the pot rim; however,
they're easily removed by consumers
and not easily reinserted. Hanging
potlock tags are not easy to take off,
so most remain on pots to benefit
all consumers.
" They bend up by hand to be easily
Larger
surface
areas allow
for more
details.
answer them without assistance from
a retailer's staff - can increase sales
and profits, Georgio says. This is
particularly important at a busy retail
store when someone isn't always
available to answer questions.
" Growers should consider
investing in more labels, tags
and signs for their plant products
because they optimize consumer
convenience, support lawful
compliance for plant breeders and free
up retail salespeople, " Pavlich says.
CHANGES THROUGH
THE YEARS
Tags and labels have been
an accessory on potted plants
for years. Trial and error with
layouts and types has taught
tag manufacturers better
methods for designing more
consumer-friendly options and
how to develop around the needs
of growers.
Tags have remained
fundamentally the same in their
overall shape and ability to provide
Photos
courtesy
of Macore.
36
JANUARY 2023 GPNMAG.COM
care instructions, Georgio says.
But their design and purpose have
changed significantly over the years.
In the past four years, Macore has
expanded its use of hanging potlocks.
read on both sides and provide a
unique opportunity to get the most
mileage from all the surface on both
sides, since no part will be in the soil, "
Howden says.
MasterTag has noticed many large
growers turning to adhesive labels to
mitigate labor shortages and costs,
along with driving efficiency into their
process to fend off rising prices of
inputs, Georgio says. " This is a trend
within the mass retailer segment that
has generated a new labeling product
that works alongside the traditional
stake or hang tag, " he says. For a
grower who needs this kind of labeling,
there are many choices for shapes,
designs, optional volume requirements
and equipment to apply them.
Today, tags and labels fall into
three basic categories, Georgio says.
Those specified by mass merchant
retailers; custom designs used by
independent retailers and small
chains; and stock tags sold in a wide
spectrum of design and content that
are easy to purchase by most growers
and retailers.
New materials have provided
the industry with longer lasting
and better performing tags, and
sustainable tags and labels are
emerging in some market segments,
Georgio says. These materials can
be recycled or are recyclable options
made from materials that contain
varying amounts of recycled or easyto-recycle
plastics.
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January 2023

Table of Contents for the Digital Edition of January 2023
