January 2024 - 45

BIG GROWER
" We continue
to look for
ways to employ
technology to
achieve day-today
operational
wins that
translate into
more precisely
controlling our
overall costs. "
- Steve Castorani
growing, inventory and maintenance,
quality control and shipping, customer
service and sales, plant trials and
marketing, and finance.
The communications team, led by
marketing manager Carrie Wiles,
works to translate efforts made across
departments into internal and external
marketing collateral supportive of
both the horticultural and ecosystem
service markets - from in-hand
product and resource guides to
interactive online resources including
their online library, The Plug blog,
website, and social media outlets.
TECH TALK
North Creek is currently in the
final phase of implementing its most
notable transition to date in terms
of operating systems.
" As part of our strategic vision, the
entire team has made considerable
adjustments over the past 18 months
to transition from one platform that
runs inventory, production planning
and crop scheduling, order placement
and fulfillment, and administrative
controls - touching every single pillar
of our company - to an enhanced
system, " Wiles said.
" In addition to streamlining our interdepartmental
communications, the
value-added asset is the power to hone
in on targeting data models and drill
down on the metrics of our business. "
The company has also made a
considerable investment in lean
processes and manufacturing, which has
helped set it apart and allow North Creek
to become more organized and efficient.
" We continue to look for ways to
employ technology to achieve dayto-day
operational wins that translate
into more precisely controlling our
overall costs, " Castorani said.
North Creek is in a massive transition
now in terms of its operating system.
JANUARY 2024 BIG GROWER 45

http://eastjordanplastics.com

January 2024

Table of Contents for the Digital Edition of January 2024

Table of Contents
Editor's Report | Guess Who's Back?!
AmericanHort | Resolve to Drive Your Business Forward in 2024
Forty Under 40 Perspectives | Invest in the Community
Dr. Bugs | Can Plants Influence Susceptibility to Insecticides?
SGAFT | Energy Curtain Performance
Varieties | Winners' Circle
Technology | Shaping the Future
Intern of the Year | Ian Kelly
PGRs | Annuals and Perennials — Part 2
Big Grower | North Creek Nurseries
Big Grower | Product Showcase
Culture Report | Centaurea 'Silver Swirl'
Research | Thrips & Botrytis Online Resource Library
Product Marketplace
Classifieds/Ad Index
January 2024 - 1
January 2024 - 2
January 2024 - Table of Contents
January 2024 - Editor's Report | Guess Who's Back?!
January 2024 - 5
January 2024 - AmericanHort | Resolve to Drive Your Business Forward in 2024
January 2024 - 7
January 2024 - Forty Under 40 Perspectives | Invest in the Community
January 2024 - 9
January 2024 - 10
January 2024 - 11
January 2024 - Dr. Bugs | Can Plants Influence Susceptibility to Insecticides?
January 2024 - 13
January 2024 - 14
January 2024 - 15
January 2024 - SGAFT | Energy Curtain Performance
January 2024 - 17
January 2024 - 18
January 2024 - 19
January 2024 - Varieties | Winners' Circle
January 2024 - 21
January 2024 - 22
January 2024 - 23
January 2024 - 24
January 2024 - 25
January 2024 - Technology | Shaping the Future
January 2024 - 27
January 2024 - 28
January 2024 - 29
January 2024 - 30
January 2024 - 31
January 2024 - 32
January 2024 - 33
January 2024 - Intern of the Year | Ian Kelly
January 2024 - 35
January 2024 - PGRs | Annuals and Perennials — Part 2
January 2024 - 37
January 2024 - 38
January 2024 - 39
January 2024 - 40
January 2024 - 41
January 2024 - Big Grower | North Creek Nurseries
January 2024 - 43
January 2024 - 44
January 2024 - 45
January 2024 - 46
January 2024 - Big Grower | Product Showcase
January 2024 - Culture Report | Centaurea 'Silver Swirl'
January 2024 - 49
January 2024 - 50
January 2024 - 51
January 2024 - 52
January 2024 - 53
January 2024 - Research | Thrips & Botrytis Online Resource Library
January 2024 - 55
January 2024 - 56
January 2024 - 57
January 2024 - Product Marketplace
January 2024 - 59
January 2024 - 60
January 2024 - 61
January 2024 - 62
January 2024 - 63
January 2024 - 64
January 2024 - 65
January 2024 - Classifieds/Ad Index
January 2024 - 67
January 2024 - 68
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