January 2025 - 26

TRENDS
accents. Spearheaded by the pandemic's
strong consumer interest in rare and unusual
plants, new releases that offer interesting
variegation often combined with other
trending elements such as fenestration are
selling quickly.
Indoor plant grower Costa Farms has seen
success with new variegated varieties such
as 'Thai Constellation' monstera and 'White
Knight' philodendron, both of which draw the
eye with bright flecks of stark white.
Soft pastel pinks adorn 'Pink Princess'
philodendron, which offers a display of vibrant
emerald leaves and splashes of pretty pink.
Fascination with these variegated houseplants
has reached such a fever pitch that " Thai
Constellation Monstera Tattoo " has become a
top trending search on Pinterest, suggesting a
'Thai Constellation'
Photos courtesy of
Costa Farms.
love affair that's enduring to say the least.
" The essence of the " tyrannically cute "
trend lies in a sense of unreality - plants
that look almost too good to be real, " Dubow
explained. " However,
the abundance of
AI-generated plant
photos has led to an
increase in fraudulent
product listings and
disappointed customers
when those purchases
don't work out. "
Dubow emphasizes
'White Knight'
'Pink Princess'
that the industry's role
is to guide consumers
with trustworthy
information. She
advises brands to build
trust on social media
by sharing on-trend
products, addressing
misinformation with kindness and providing
clear, reliable resources.
" This trend may attract younger gardeners
with its playful style, " Dubow concluded, " but
by engaging them with the right products
and designs, these beginners will bloom into
serious gardeners. "
Becky Paxton is account executive at Garden Media
Group. She is also a member of GPN's Forty Under
40 Class of 2024 and can be reached at becky@
gardenmediagroup.com.
26 JANUARY 2025 GPNMAG.COM

http://www.GPNMAG.COM

January 2025

Table of Contents for the Digital Edition of January 2025

Table of Contents
Editor's Report
Intern of the Year | Theodore Salgado
Technology | When are the robots coming?
Labor | Must-have heat safety measures
Trends | A rosy outlook for foliage
CEA | USDA grants for energy efficiency in your greenhouse
Management | Bring on the dragons
Big Grower | Walters Gardens
SGAFT | Sidewall winterization for small greenhouses
Culture Report | Poinsettia 'Red Ribbons'
Forty Under 40 Perspectives | Irrigation at a large container farm
AmericanHort | Top 10 ways you can thrive in 2025
Product Marketplace
Industry News
Events
Classifieds/Ad Index
January 2025 - 1
January 2025 - 2
January 2025 - Table of Contents
January 2025 - Editor's Report
January 2025 - 5
January 2025 - Intern of the Year | Theodore Salgado
January 2025 - 7
January 2025 - 8
January 2025 - 9
January 2025 - 10
January 2025 - 11
January 2025 - 12
January 2025 - 13
January 2025 - Technology | When are the robots coming?
January 2025 - 15
January 2025 - Labor | Must-have heat safety measures
January 2025 - 17
January 2025 - 18
January 2025 - 19
January 2025 - Trends | A rosy outlook for foliage
January 2025 - 21
January 2025 - 22
January 2025 - 23
January 2025 - 24
January 2025 - 25
January 2025 - 26
January 2025 - 27
January 2025 - CEA | USDA grants for energy efficiency in your greenhouse
January 2025 - 29
January 2025 - 30
January 2025 - 31
January 2025 - Management | Bring on the dragons
January 2025 - 33
January 2025 - 34
January 2025 - 35
January 2025 - Big Grower | Walters Gardens
January 2025 - 37
January 2025 - 38
January 2025 - 39
January 2025 - 40
January 2025 - 41
January 2025 - SGAFT | Sidewall winterization for small greenhouses
January 2025 - 43
January 2025 - 44
January 2025 - 45
January 2025 - 46
January 2025 - 47
January 2025 - Culture Report | Poinsettia 'Red Ribbons'
January 2025 - 49
January 2025 - 50
January 2025 - 51
January 2025 - 52
January 2025 - 53
January 2025 - Forty Under 40 Perspectives | Irrigation at a large container farm
January 2025 - 55
January 2025 - AmericanHort | Top 10 ways you can thrive in 2025
January 2025 - 57
January 2025 - Product Marketplace
January 2025 - 59
January 2025 - 60
January 2025 - 61
January 2025 - 62
January 2025 - 63
January 2025 - Industry News
January 2025 - Events
January 2025 - Classifieds/Ad Index
January 2025 - 67
January 2025 - 68
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