January 2025 - 4

FROM THE EDITOR
NEW TECH, CROP
SUPPORT LEAD IN 2025
I want to thank you for joining Greenhouse Product News for another
year! I hope 2025 is full of healthy plants, strong sales and minimal
challenges for all.
In 2024, GPN asked you, our readers, to give feedback on what GPN
coverage you look forward to most in each issue and what you want
more of. Reading the detailed responses from so many of you made it
clear that 2025 will be the year of more greenhouse technology and
CEA, labor and cost management, and comprehensive pest and disease
support. If you're wondering when the robots are coming to relieve
cost and labor challenges, page 14 gives insight from the horticulture
automation industry.
And, your ideas were heard for variety coverage and crop production
guides, which will continue to be an essential part of our publication
every month. New trends are popping up on page 20, with Garden
Media Group's list of plants set to dominate in 2025. Then get the
specifics on poinsettia production, with Dümmen Orange's 'Red
Ribbons' Culture Report column on page 48.
PEST PROBLEMS?
GPN's Annual Pest & Disease
Survey is live! Your input is so
valuable to us all, as it can highlight
common challenges among
greenhouse growers and show the
greater need for resources in specific
areas. Please take a few minutes to
share your recent experiences with
pests and diseases by scanning the
QR code or visiting surveymonkey.com/r/DDKLRV3.
2025 GPN/PROSPIANT INTERN OF THE YEAR
A new year means a new Intern of the Year honoree at GPN and
Prospiant! Both companies are excited to share that Theodore Salgado
is the 2025 Intern of the Year. Read more about Salgado's internship at
the Planting Fields Arboretum and how he hopes
to cultivate community through horticulture in his
career on page 6.
Cheers to a great year!
EDITORIAL
MANAGING EDITOR | Heather Machovina
hmachovina@greatamericanpublish.com * 616-520-2171
EDITORIAL DIRECTOR | Heather Morse
hmorse@greatamericanpublish.com * 616-520-2160
ADVERTISING SALES
ADVERTISING SALES | Kyle Castro
kcastro@greatamericanpublish.com * 616-520-2173
ADVERTISING SALES | Andrea Schafer
aschafer@greatamericanpublish.com * 616-520-2139
CLASSIFIED ADVERTISING MANAGER | Kim Meyers
kmeyers@greatamericanpublish.com * 616-520-2137
PRODUCTION
SENIOR CLIENT SUCCESS REPRESENTATIVE | Jolan Godfrey
jgodfrey@greatamericanpublish.com * 616-520-2148
ASSOCIATE CREATIVE DIRECTOR | Amanda Mackey
amackey@greatamericanpublish.com * 616-520-2157
CREATIVE DIRECTOR | Allison McKenzie
amckenzie@greatamericanpublish.com * 616-520-2142
CIRCULATION/SUBSCRIPTIONS
AUDIENCE DEVELOPMENT | Becky Stovall
bstovall@greatamericanpublish.com * 616-520-2138
CORPORATE
CFO & DIRECTOR OF HUMAN RESOURCES | Deb Carnes
dcarnes@greatamericanpublish.com * 616-520-2169
COO & CHIEF MARKETING OFFICER | Kim Baker
kbaker@greatamericanpublish.com * 616-520-2135
PUBLISHER & CEO | Matt McCallum
mmccallum@greatamericanpublish.com
EDITORIAL ADVISORY BOARD
DIANE BLAZEK NATIONAL GARDEN BUREAU
JIM DEVEREUX GREEN FUSE BOTANICALS
PAUL FISHER UNIVERSITY OF FLORIDA
JUSTIN HANCOCK COSTA FARMS
LELA KELLY DOSATRON
ANNE LEVENTRY PANAMERICAN SEED
DANNY TAKAO TAKAO NURSERY
BRIAN WEESIES MAST YOUNG PLANTS
GREAT AMERICAN MEDIA SERVICES INC.
P.O. Box 128, Sparta, Michigan 49345
Phone: 616-887-9008 | Email: frontdesk@greatamericanpublish.com
Greenhouse Product News is a publication of
a division of Great American Publishing
The opinions and views expressed by authors, contributors and advertisers in Greenhouse
Product News do not necessarily reflect those of the editors and publisher. Appearance
in Greenhouse Product News does not constitute endorsement by Great American Media
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American Media Services and Greenhouse Product News accept no responsibility of
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advertisers, or advertising agencies. Great American Media Services and Greenhouse
Product News do not make any claims or guarantees as to the accuracy or validity of
information supplied by contributors, vendors, advertisers or advertising agencies.
616-520-2171
hmachovina@greatamericanpublish.com
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January 2025

Table of Contents for the Digital Edition of January 2025
