January 2025 - 56

| BY CELINA YOUNG
from americanhort to you
Top 10 ways you can thrive in 2025
The new year holds immense
potential for the horticulture industry.
Here are 10 ways to empower yourself
and your team to perform better, grow
faster and prepare for the future:
1. Invest in your workforce:
Elevate employee engagement
with certification
Empower your team with the
AmericanHort Greenhouse
Technician Certification. This
comprehensive program equips
new hires, upskills existing
employees and prepares your
top talent for leadership roles.
Developed alongside industry
experts and refined with feedback
directly from growers, this
certification is a cost-effective,
turn-key training opportunity.
Looking ahead: Stay tuned for
the Greenhouse Section Grower
Certification coming in January.
2. Mark your calendar:
Cultivate'25 is July 12-15
Start your summer planning now
and get ready to join the green
industry in Columbus, Ohio,
at Cultivate'25. Network with
colleagues, discover cuttingedge
trends and gain valuable
insights to propel your business
forward. Real connections and
real results are found at this
leading industry event.
3. Leverage the power of
community: Join a
roundtable discussion
Connect with fellow
AmericanHort members
through roundtable programs.
Discuss industry challenges,
56 JANUARY 2025 GPNMAG.COM
share successes and learn from
each other's experiences. These
online gatherings are a fantastic
way to stay informed and build
meaningful connections.
4. Grow your career with Grow
Forward programs
Enhance your work performance
by signing up for Grow Forward
programs designed specifically
for young and emerging
professionals. These interactive
sessions offer practical insights,
career strategies and networking
opportunities to foster success
within the industry.
5. Spark inspiration and learning:
Host a Women in Horticulture
Interview watch party
Motivate your team with the
Women in Horticulture Interview
Series. Gather your associates
for an educational and inspiring
session featuring accomplished
women in the green industry.
Discuss key learnings from their
stories, overcome challenges
together and empower your team.
6. Advocate for your industry:
Engage with elected officials
Make your voice heard!
Participate in Voter Voice, a tool
that allows you to easily contact
your U.S. representatives with
pre-written messages from
AmericanHort on key legislative
issues. This simple yet impactful
action demonstrates the
importance of the green industry
to your state's leaders.
Empowerment through advocacy:
Take it a step further. Invite
your representative or senator
for a company visit during
congressional recess. Showcase
your operation and explain how
policy decisions directly impact
your business. This personal
touch can make a significant
difference. Contact AmericanHort
for planning assistance.
7. Shape the future: Attend
the Impact Washington
Fly-In Summit
For a deeper dive into
advocacy, participate in the
Impact Washington Fly-In
2025
IN
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http://www.GPNMAG.COM
January 2025

Table of Contents for the Digital Edition of January 2025
