July 2023 - 28

MARKETING
Shown above and left: 'First Editions Superstar'
Bailey Nurseries
work with
a partner in
the industry
to promote our
cultivars in new
and interesting ways,
it's a winner.
Ryan McEnaney: It gives
us an opportunity for additional
targeted promotions to both trade and consumer audiences,
raising the profile of important and impactful species. The
marketing materials make celebrating the program that
much easier, especially during the busy season.
GPN: 2023 has been named the " Year of the Spirea. " In
your opinion, why do you think this crop was selected?
Kristen: Spirea is a great choice for a new gardener to
get maximum reward without a lot of special care needed.
It's a versatile plant that grows in a wide hardiness range,
isn't a preferred food of deer, a great pollinator plant and
offers color interest in spring, summer and fall.
Ryan: Spirea are a landscape standard for a reason:
they're hardworking, there's variation within the species,
they bring something different to the garden in multiple
seasons and are easy for a home gardener to maintain.
28
JULY 2023 GPNMAG.COM
GPN: What changes and innovations have you seen in
recent years?
Kristen: There's been a lot of focus on creating darker
pink or red flower colors as well as improving habits, disease
resistance and exploring the potential for reblooming.
Natalie: Spirea is included in the trend of gardeners
looking for smaller, more compact cultivars of traditional
garden favorites.
For us, another breakthrough has been the breeding
of Dr. Tom Ranney from North Carolina State University
GPN: What has been your role and experience in the
development, marketing and sale of spirea?
Kristen: We've trialed many potential spirea through
our new product development program looking for
improvements over older market varieties. We currently
promote three varieties in our Empire series which are
selected for reliably compact habits, colorful foliage,
disease resistance and ease of growing.
Natalie: I find that gardeners aren't necessarily aware
of the vibrant color story spirea can provide, not only
with flowers, but with foliage that changes throughout
the season. New cultivars bring new smaller sizes into the
mix, so they are easier to add to containers, borders, small
garden spaces or already established gardens.

http://www.GPNMAG.COM

July 2023

Table of Contents for the Digital Edition of July 2023

Table of Contents
Editor’s Report | Perennial Possibilities
40 Under 40 Perspectives | Under Pressure?
CAST 2023 | Finding the Favorites at CAST 2023
Production | Is Your Greenhouse Really Clean?
Variety Information | What's New in Shurbs?
Marketing | Year of the Spirea
Culture Report | Hydrangea 'Eclipse Bigleaf'
Vaughn's View | Bountiful and Durable Recipe Combinations — Part 1
Product Marketplace
Classifieds/Ad Index
Chat Room
July 2023 - 1
July 2023 - 2
July 2023 - Table of Contents
July 2023 - Editor’s Report | Perennial Possibilities
July 2023 - 5
July 2023 - 40 Under 40 Perspectives | Under Pressure?
July 2023 - 7
July 2023 - 8
July 2023 - 9
July 2023 - CAST 2023 | Finding the Favorites at CAST 2023
July 2023 - 11
July 2023 - 12
July 2023 - 13
July 2023 - 14
July 2023 - 15
July 2023 - Production | Is Your Greenhouse Really Clean?
July 2023 - 17
July 2023 - 18
July 2023 - 19
July 2023 - 20
July 2023 - 21
July 2023 - Variety Information | What's New in Shurbs?
July 2023 - 23
July 2023 - 24
July 2023 - 25
July 2023 - Marketing | Year of the Spirea
July 2023 - 27
July 2023 - 28
July 2023 - 29
July 2023 - 30
July 2023 - 31
July 2023 - 32
July 2023 - 33
July 2023 - Culture Report | Hydrangea 'Eclipse Bigleaf'
July 2023 - 35
July 2023 - 36
July 2023 - 37
July 2023 - Vaughn's View | Bountiful and Durable Recipe Combinations — Part 1
July 2023 - 39
July 2023 - 40
July 2023 - 41
July 2023 - 42
July 2023 - 43
July 2023 - Product Marketplace
July 2023 - 45
July 2023 - 46
July 2023 - 47
July 2023 - 48
July 2023 - Classifieds/Ad Index
July 2023 - Chat Room
July 2023 - 51
July 2023 - 52
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/2024-guide-to-cannabis-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/new-varieties-digital-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/2023-guide-to-hemp-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/2023-guide-to-cannabis-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-october-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/gpn-new-varieties-digital-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/californiaspringtrials-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/californiaspringtrials-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/undercontrol-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2019
https://www.nxtbookmedia.com