CONTENTS THE BUSINESS MAGAZINE FOR COMMERCIAL GROWERS MARCH 2024 | VOLUME 34, NUMBER 3 22 14 On the Cover Breeders are ready to show off new genetics at CAST, like this Illusia cyclamen from Schoneveld Breeding. Check out some more sneak peeks on page 16. Photo courtesy of of Schoneveld Breeding. 16 FEATURES 14 Irrigation Management Irrigating with technology Irrigation pros give us an update on systems tech and what's coming in 2024 By Heather Machovina 16 2024 California Spring Trials CAST new variety preview Breeders provide a peek at what's in store for new varieties at California Spring Trials 2024 By Heather Machovina SPECIAL SECTION 22 Hemp Production Advice for healthy hemp A hemp Extension specialist covers pest problems for indoor growers and gives tips to grow better hemp By Heather Machovina 28 Culture Report Cyclamen Schoneveld Breeding offers new varieties with large, abundant blooms and landscape compatibility By Kathy McKay and Ton Koers Miss our February issue? It's now available to view on gpnmag.com GREENHOUSE PRODUCT NEWS 3 COLUMNS 28 6 AmericanHort Unearth your potential By Celina Young and Cindy Whitt 8 Perspectives Leveraging marketing for powerful recruiting By Andrew Barry 10 Duets Peat industry confusion: The blurring of two separate issues Peter Konjoian and James Altland DEPARTMENTS 4 Editor's Report 27 Product Spotlight 32 Product Marketplace 34 Classifieds/Ad Indexhttp://www.gpnmag.com