March 2025 - 14

GROWER PROFILE
CELEBRATING
a centennial anniversary
De Vroomen
Garden Products
Photos courtesy
of De Vroomen
Garden Products.
At a glance
BY SOPHIE COLLINS
J
acobus Theodorus De Vroomen, born
into a family of bulb growers in the
Netherlands, continued his family's
tradition of working in horticulture by
founding De Vroomen Garden Products
in 1925. Once a small family business,
De Vroomen Garden Products rapidly grew
when Jac's three sons, Hugo, Ben and Dick
De Vroomen, joined the company in 1949
to further its growth. By 1961, subsidiaries
of De Vroomen Garden Products were
established in the U.S. and Canada.
Now, the company has an
80,000-square-foot warehouse in
Gurnee, Illinois; a 12,000-squarefoot
warehouse in Florence, Kentucky;
and a 16,000-square-foot warehouse
in Niagara Falls, Ontario; along with
a vast supplier business model and
employees in multiple countries.
De Vroomen Garden Products supplies
Dutch bulbs, seeds and other horticulture
products to landscapers, garden centers
and professional growers in the U.S. and
14 MARCH 2025 GPNMAG.COM
Canada. The company produces more than
15 million bare root perennials and springflowering
bulbs annually, with tulips and
peonies comprising the largest percentage.
The vast majority of products are sourced
and shipped from the Netherlands.
Since the company's inception, Darwin
tulips have been De Vroomen Garden
Products' top sellers. In 2024, astilbe was
the best-selling spring genus, while tulips
and daffodils were strong performers for
fall sales. Astilbe 'Little Vision in Pink,' tulip
blend 'Golden Parade' and daffodil mix 'All
Spring' were among the top sellers.
100 YEARS
Celebrating its 100th anniversary
in 2025, De Vroomen Garden Products
will host global festivities such as the
Bloemencorso Bollenstreek Flower Parade,
taking place April 12 in the Netherlands.
The company is participating in this Dutch
tradition by having a car in the parade,
which starts in Noordwijk, Netherlands,
YEAR FOUNDED:
1925
LOCATIONS:
Gurnee, Illinois;
Lisse, Netherlands;
Niagara Falls, Ontario
KEY PERSONNEL:
Angela Schultz - general
manager, Gurnee, Illinois;
Joris Philippo - general
manager, Lisse, Netherlands;
Bruce Bradley - general
manager, Niagara Falls,
Ontario
TOTAL PRODUCTION
SPACE:
108,000 square feet
Gurnee, Illinois:
80,000 square feet
Florence, Kentucky:
12,000 square feet
Niagara Falls, Ontario:
16,000 square feet
ANNUAL PRODUCTION:
15,000,000+

http://www.GPNMAG.COM

March 2025

Table of Contents for the Digital Edition of March 2025

Table of Contents
Editor's Report
2025 California Spring Trials | New expectations: 2026 variety introductions
Variety Information | New varieties for 2025
Grower Profile | Celebrating a centennial anniversary
Inventory Management | Coloring conjectures
Women in Ag | Celebrating women in agriculture
Duets | Small grower automation and robotics: A young, fresh perspective
Culture Report | Miscanthus 'Scout'
Forty Under 40 Perspectives | Growing green: Research innovations shape floriculture
AmericanHort | Predicting your numbers
Product Marketplace
Classifieds/Ad Index
March 2025 - 1
March 2025 - 2
March 2025 - Table of Contents
March 2025 - Editor's Report
March 2025 - 5
March 2025 - 2025 California Spring Trials | New expectations: 2026 variety introductions
March 2025 - 7
March 2025 - 8
March 2025 - 9
March 2025 - Variety Information | New varieties for 2025
March 2025 - 11
March 2025 - 12
March 2025 - 13
March 2025 - Grower Profile | Celebrating a centennial anniversary
March 2025 - 15
March 2025 - Inventory Management | Coloring conjectures
March 2025 - 17
March 2025 - Women in Ag | Celebrating women in agriculture
March 2025 - 19
March 2025 - Duets | Small grower automation and robotics: A young, fresh perspective
March 2025 - 21
March 2025 - 22
March 2025 - 23
March 2025 - Culture Report | Miscanthus 'Scout'
March 2025 - 25
March 2025 - Forty Under 40 Perspectives | Growing green: Research innovations shape floriculture
March 2025 - 27
March 2025 - AmericanHort | Predicting your numbers
March 2025 - 29
March 2025 - Product Marketplace
March 2025 - 31
March 2025 - 32
March 2025 - 33
March 2025 - Classifieds/Ad Index
March 2025 - 35
March 2025 - 36
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