CONTENTS THE BUSINESS MAGAZINE FOR COMMERCIAL GROWERS NOVEMBER/DECEMBER 2024 | VOLUME 34, NUMBER 11 12 On the Cover Veronica 'Blue Bomb' from De Vroomen Garden Products stuns with long spikes of blueviolet flowers and excellent drought tolerance. Photo courtesy of De Vroomen Garden Products. 18 FEATURES 6 Business Management Insights of a changing market Using market intelligence to boost your business By Lilian Schaer 12 Structures How are you maximizing production space? Growers optimize greenhouse space for increased business, forego costly new builds By David Kuack 18 Variety Information Perennials accelerate First-year flowering options to boost production offerings By Heather Machovina SPECIAL SECTION 24 Production The journey of sprayfree cannabis plants By Pam Balducci COLUMNS 24 32 Great Lakes EXPO Pest control innovations at the Great Lakes EXPO By Madi Schafer 38 Perspectives Overlap between the practical and the economic By Michelle Klieger 40 AmericanHort HRI Leadership Academy: Impacting professional and personal lives By AmericanHort staff DEPARTMENTS 4 Editor's Report 42 Product Marketplace 46 Classifieds/Ad Index 2025 Guide to Cannabis Production 27 Lighting Increased light intensity for cannabis By David Kuack 28 Research What's new in greenhouse cannabis By Keith Loria Miss our October issue? It's now available to view on gpnmag.com GREENHOUSE PRODUCT NEWS 3http://www.gpnmag.com