October 2022 - 20

MEDIA & PLANT NUTRITION
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MYCOAPPLY®
ENDOTHRIVE:
A NEXT-GENERATION LIQUID
MYCORRHIZAL INOCULANT
Building on its legacy of innovation, Mycorrhizal Applications has launched MycoApply EndoThrive,
the latest development in liquid mycorrhizal inoculant product technology for horticulture.
Mycorrhizal Applications was founded in 1995 on a
basis of research and development and has been
revolutionizing the industry ever since. In its latest
leap in advancing mycorrhizal inoculant technology,
MA has released MycoApply®
EndoThrive, which
is a new liquid mycorrhizal inoculant product
for professional use. The new addition to the
MycoApply product line is a suspended liquid
concentrate formulation that contains a high
concentration of active ingredients on a nonaqueous
liquid carrier. Liquid products are preferred
in many application situations; however, previous
generations of liquid mycorrhizal inoculants were
limited by several factors including shelf life.
EndoThrive has been formulated to overcome
these challenges and achieves a 2-year shelf life,
while also providing several other formulation
benefits, including its ability to be tank mixed
with liquid fertilizers.
" EndoThrive offers many advantages to growers,
including its ability to be added to a liquid fertilizer
stock tank and applied with a liquid fertilizer
feed, which provides application efficiency and
labor savings, " said Blair Busenbark, MA's Sales
& Commercial Marketing Manager. " This nextgeneration
formulation has been successfully
implemented in the agriculture markets for several
years and is the culmination of the first hands-on
collaboration between MA's mycorrhizal experts,
and our parent company Valent BioSciences'
expertise and decades of experience in liquid
biorational product formulation. "
EndoThrive is designed to allow medium- to largescale
growing operations to incorporate mycorrhizae
into their growing protocols efficiently and effectively
while avoiding any additional labor-intensive steps
in their production protocols. With a liquid carrier
and high concentration of active ingredients,
EndoThrive is the culmination of years of R&D to
become the most user-friendly mycorrhizal inoculant
available. It can be seamlessly added to crop
production practices with no need for any additional
steps in the production protocol. Inoculation can
be achieved with irrigation or fertilizer application
via boom spray, sprinkler, drip irrigation, hand
spray, in-furrow, or any method that effectively
drenches the crop plant's root zone to get the
propagules into direct contact with the growing
roots. This formulation is also ideal for in-field
application for turf or landscape due to its liquid
carrier and compact packaging size. EndoThrive
is the best choice in the MycoApply product line
for treatment of turfgrass in sports fields, golf
courses, and general turf/landscape maintenance.
MycoApply EndoThrive is available as of July 1,
2021, and features four species of endomycorrhizae:
Glomus intraradices, G. mosseae, G. etunicatum,
and G. aggregatum. These symbiotic soil organisms
benefit about 85% of plant species and are included
at a very high concentration of 720,000 propagules
per pint (available in pint bottles, 8 pints to a case).
EndoThrive is designed to be diluted at a rate of
8 fluid ounces per 100 gallons of water (which
can be achieved via 1:100 injection/dosing
equipment). This means that each 1-pint bottle
of MycoApply EndoThrive can make 200 gallons
of application solution.
Endomycorrhizae are biological, symbiotic soil fungi,
which colonize plants' root systems and act as a
living extension of the roots, drastically increasing
the absorptive surface area and improving the
plant's nutrient and water efficiency. Data shows that
mycorrhizae provide a range of direct and indirect
benefits to host plants through this symbiosis, and
ultimately increase plants' overall vitality, stress
resilience, drought resistance, and transplant
success. They can also reduce necessary
investments in other important production inputs
such as fertilizer and irrigation.
ABOUT MYCORRHIZAL APPLICATIONS
Mycorrhizal Applications LLC (MA) is the world's leading supplier of mycorrhizal soil inoculant products, as well as the
master distributor for a suite of additional biological and botanical plant support products for the horticulture industry. MA
leads mycorrhizal fungi research and production for products used to promote root mass expansion, nutrient efficiency, and
water acquisition to optimize plant health, performance, and vigor. MA's MycoApply®
biological fungicides, ProGibb®
as Actinovate®
, CytoFlor™, and ConShape™ plant growth regulators, and MGK®
line of mycorrhizal inoculants, as well
botanical
insecticides, are utilized by greenhouses, nurseries, landscapers, forest nurseries, restoration & erosion control specialists,
soil media manufacturers, and professional horticulturalists to maximize plant success and improve return on investment.
MA is a wholly owned subsidiary of Valent BioSciences LLC. More information is available at mycorrhizae.com.
MycoApply is a registered trademark of Mycorrhizal Applications LLC.
ConShape, ProGibb, and CytoFlor are trademarks of Valent BioSciences LLC.
Actinovate is a registered trademark of Novozymes A/S.
MGK is a registered trademark of McLaughlin Gormley King Company.
©2021 Mycorrhizal Applications LLC.
All rights reserved.
MYCORRHIZAE.COM EMAIL: inquiries@mycorrhizae.com | PHONE: (866) 476-7800

http://www.mycorrhizae.com

October 2022

Table of Contents for the Digital Edition of October 2022