October 2023 - 19

BIG GROWER
" There has to be a rate
of return on automation.
We make sure that that
return rate is there by
the time the piece of
equipment is expired. "
- Ed Van Hoven, founder
" We've been fortunate that since our inception
25 years ago, as you're building on so much, as you
automate, it doesn't cut into the current labor pool, "
Van Hoven said.
Since American Color's beginnings there has been
a focus on being highly sustainable. " All of our water
water is 100% recaptured and our chemicals are in a
closed environment and has remained sustainable, "
Van Hoven said.
Over the last five years the company has switched to
using PTS (pine tree substrates), the less biodegradable
materials in a person's garden with a wood chip
that's highly biodegradable and also utilizes as much
recyclable plastic as it possibly can on containers.
A TOP TEAM
Across the greenhouse spectrum, most companies
strive to grow the best product and give the best
price by getting it in front of the customer at the right
time, so there's not as much things to distinguish one
greenhouse grower from the next as it was a decade ago.
The biggest key to success through the years, Van
Hoven noted, is the team he has surrounding him,
starting with son Brandon who runs most of the dayto-day
operations, his daughter, Brooke and sonin-law,
Curtis.
" Our uniqueness comes from the strong string
of people we have, " Van Hoven said. " Our heads of
departments are a well-oiled machine. Everyone
knows what they're doing every day without needing
to discuss it. The second generation in a lot of places
start to fall apart; not always but it's a smaller pool
when the next generation does things better. "
The strength of American Color comes from its team,
with some strong young players running the show and
Circle 108
OCTOBER 2023 BIG GROWER 19

http://www.gothicarchgreenhouses.com

October 2023

Table of Contents for the Digital Edition of October 2023

Table of Contents
Editor's Report | Time to Refresh!
Production | Photoperiod Management
PGRs | Ornamental Floriculture Part 1
Big Grower | A Team Approach
Big Grower | Product Showcase
Great Lakes Expo | Biological Control Agains unwanted pests
Culture Report | Calibrachoa
Vaughn's View | Summer Trials 2023
Product Marketplace
Classifieds/Ad Index
October 2023 - 1
October 2023 - 2
October 2023 - Table of Contents
October 2023 - Editor's Report | Time to Refresh!
October 2023 - 5
October 2023 - Production | Photoperiod Management
October 2023 - 7
October 2023 - 8
October 2023 - 9
October 2023 - PGRs | Ornamental Floriculture Part 1
October 2023 - 11
October 2023 - 12
October 2023 - 13
October 2023 - Big Grower | A Team Approach
October 2023 - 15
October 2023 - 16
October 2023 - 17
October 2023 - 18
October 2023 - 19
October 2023 - 20
October 2023 - Big Grower | Product Showcase
October 2023 - Great Lakes Expo | Biological Control Agains unwanted pests
October 2023 - 23
October 2023 - Culture Report | Calibrachoa
October 2023 - 25
October 2023 - Vaughn's View | Summer Trials 2023
October 2023 - 27
October 2023 - 28
October 2023 - 29
October 2023 - 30
October 2023 - 31
October 2023 - Product Marketplace
October 2023 - 33
October 2023 - Classifieds/Ad Index
October 2023 - 35
October 2023 - 36
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https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/2024-guide-to-cannabis-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/new-varieties-digital-guide-2024
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https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/2023-guide-to-cannabis-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-october-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/gpn-new-varieties-digital-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2021
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https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2020
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https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/californiaspringtrials-2020
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https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2020
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https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2019
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