September 2020 - 21

MARKETING
cart that's unique to your website.
Many greenhouse growers begin a
retail or shipping program in the offor
pre-season. By shipping seeds,
dormant plants, liners or plugs, it
reduces the cost of shipping and the
potential impact it has on plants.
GPN: Let's talk social media. How
can growers utilize various social
media channels like Facebook,
Instagram, etc.?
AP: Growers have a clear
advantage when it comes to social
media; they grow a beautiful
product and pictures are far
more engaging than text when it
comes to social media. Hashtags
are an excellent way to help
new people find your company's
photos, especially on Instagram.
A hashtag is a simple phrase that
highlights what you are capturing
in the photo. These are uber
popular with houseplant growers,
just search #monsteramonday
or #helloplantlover and you'll
see a huge community of plant
enthusiasts showing off their green
thumbs and plants.
This is also where a content plan
really helps you stay on top of things
and avoid being overwhelmed. You
can pre-schedule posts so you don't
fall behind and use a tool that gives
you a coordinated posting between
multiple sites.
GPN: Tell me about Everbearing
Services. What services do you
offer, and do you have any client
success stories?
AP: Everbearing Services helps
build all types of websites, but we
also measure the effectiveness as
we work with you. We are a digital
marketing agency, but what is
so unique is that we specialize in
horticulture. Our goal is always to
be helpful and simplify the process
for our clients. We develop your
site so that you get qualified leads
that become new customers. We
can create content strategies
and manage or oversee your
communication with customers.
We have a great success story
with a wholesale greenhouse
grower. Everbearing set up an online
shopping cart to sell online to new
retail customers. It has become
hugely successful for them and
was even further boosted during
the stay-at-home order. Customers
were so happy to be able to order
plants and have them delivered
straight to their home.
Concurrent to developing the
client's online shopping cart,
we included a shipping module
integrated into the website.
We integrated their accounting
system and inventory so they
always have accurate inventory as
orders come in.
This simplified their shipping
processes, saving time, personnel
headaches and shipping costs.
When they have a new order
come in, the system produces a
procedure document that includes
what box and packaging material
will be required to process the
unique order. Having this within the
website has been a valuable tool
and made the direct-to-customer
shipping process much easier to
integrate into their overall wholesale
operation.
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growwithpeters.com
GREENHOUSE PRODUCT NEWS 21

http://www.growwithpeters.com

September 2020

Table of Contents for the Digital Edition of September 2020