September 2023 - 23

MARKETING
Cut flower experts share
their forecasts for the year
and top customer
requests.
BY TERESA McPHERSON
B
right and flashy colors, dried and preserved
blooms and an overall emphasis on nature are
among some of this year's floral trends. Here
are some of the trends on tap this year.
NEUTRAL TONES
Classic and timeless are always in style, according
to a recent trends report from Dutchess Bouquets. The
company says neutrals from beige to mauve can tone
down brighter colors or create a soothing palette together.
" What our customers define as 'neutrals' is starting to
include more colors like soft pinks, peach, brown shades
and pale yellows, " said Michelle Elston, treasurer of the
Association of Specialty Cut Flower Growers (ASCFG)
and owner of Roots Cut Flower Farm in Pennsylvania. Her
business sells at farmers markets, regional supermarkets
and special event customers.
" [Customers] are seeking more color ... medium pinks,
peaches, soft oranges, soft pinks and light blue seem to be
the most sought after, " she said.
" There is continued strength in demand for muted,
peachy, champagne and blushy-pinky things that
designers bend into a diversity of color palettes, " Hillary
Alger of Johnny's Selected Seeds in Maine and the
ASCFG's industry liaison shared.
In addition, Alger noted " an overall shift toward richer,
deeper, more saturated hues to push the muted stuff in
more interesting and more seasonally relevant directions. "
LOADS OF LAVENDER
Consumer trend forecasting company WGSN chose
Digital Lavender as its Color of the Year for 2023. It
predicts purple will be a prominent color for the year, as
it represents wellness and digital escapism. A renewed
focus on pollinator gardens will also help push interest in
lavender plants.
Rio Roses predicted that " this year, you'll see the color
lavender everywhere, as well as the lavender flower itself, "
and shared that its calming fragrance is key to lavender
gaining in popularity.
Dave Dowling, cut flower specialist at Ball Seed/
ColorLink, shared that he has seen an increase in
1
2
GREENHOUSE PRODUCT NEWS 23

September 2023

Table of Contents for the Digital Edition of September 2023

Table of Contents
Editor's Report | Beauty is a Gift
40 Under 40 Perspectives | Using Digital Technology Effectively
Dr. Bugs | How Does Growing Medium Affect Nematodes?
Technically Speaking | The Importance of Transpiration
Management | Supply Chain Challenges
Marketing | 5 Floral Trends for 2023
Great Lakes EXPO | Emerging Technology in the Ag Industry
Culture Report | Senetti Pericallis
Vaughn's View | Bountiful and Durable Recipe Combinations — Part 2
Product Marketplace
Classifieds/Ad Index
Chat Room
September 2023 - 1
September 2023 - 2
September 2023 - Table of Contents
September 2023 - Editor's Report | Beauty is a Gift
September 2023 - 5
September 2023 - 6
September 2023 - 7
September 2023 - 40 Under 40 Perspectives | Using Digital Technology Effectively
September 2023 - 9
September 2023 - Dr. Bugs | How Does Growing Medium Affect Nematodes?
September 2023 - 11
September 2023 - Technically Speaking | The Importance of Transpiration
September 2023 - 13
September 2023 - 14
September 2023 - 15
September 2023 - Management | Supply Chain Challenges
September 2023 - 17
September 2023 - 18
September 2023 - 19
September 2023 - 20
September 2023 - 21
September 2023 - Marketing | 5 Floral Trends for 2023
September 2023 - 23
September 2023 - 24
September 2023 - 25
September 2023 - 26
September 2023 - 27
September 2023 - 28
September 2023 - 29
September 2023 - Great Lakes EXPO | Emerging Technology in the Ag Industry
September 2023 - 31
September 2023 - 32
September 2023 - 33
September 2023 - Culture Report | Senetti Pericallis
September 2023 - 35
September 2023 - 36
September 2023 - 37
September 2023 - 38
September 2023 - 39
September 2023 - Vaughn's View | Bountiful and Durable Recipe Combinations — Part 2
September 2023 - 41
September 2023 - 42
September 2023 - 43
September 2023 - 44
September 2023 - 45
September 2023 - 46
September 2023 - 47
September 2023 - 48
September 2023 - 49
September 2023 - Product Marketplace
September 2023 - 51
September 2023 - 52
September 2023 - 53
September 2023 - 54
September 2023 - 55
September 2023 - 56
September 2023 - Classifieds/Ad Index
September 2023 - Chat Room
September 2023 - 59
September 2023 - 60
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https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2022
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https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2022
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https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2020
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https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2019
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