MARKETING A renewed Demand for lavender - both as a flower and a color - is expected to rise. Photo courtesy of Burpee/National Garden Bureau. customers ordering lavender plants to add the crop to their cut flower farm. " They're then selling the flowers fresh, and dried, with some farms offering value-add products like soaps and lotions, too. There is a new variety of lavender called 'Phenomenal' that is hardy from USDA Zones 5 to 9 that growers are having great success growing, " Dowling said. 24 SEPTEMBER 2023 GPNMAG.COM focus on pollinator gardens will also help push interest in lavender plants.http://www.GPNMAG.COM