September 2023 - 26

MARKETING
PRESERVED FLOWERS
Bringing life to dried and preserved flowers and
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preserving fresh ones are two trends growing in popularity,
thanks in part to the TikTok crowd.
Kerri Laudig,
co-owner of
Ashcombe Farm
and Greenhouse
in Mechanicsburg,
Pennsylvania, said
there has been an
increased interest in
dried and preserved
flowers in the store.
" We have seen
the uptick mostly in
wedding requests,
home décor and
custom floral work.
Our in-house designer
remembers the
dried flower boom of
the 1980s and has
seen many people
bringing their dried
arrangements in
for a refresh, " she
explained. " We also
dedicated a portion of
our on-site gardens
to growing and then
drying and selling
bouquets in the store. "
Trends like
the cottagecore
movement
romanticizing rural
life - at last check, the hashtag #cottagecore has 13.1
billion views on TikTok - has brought pressed flowers
into the mainstream. No longer something Grandma does
to preserve her posies, pressing flowers has become
popular in part due to younger generations watching and
creating TikTok videos.
At press time, TikTok videos tagged with
" There was a time before COVID when we distributed
into 36 states, Canada and national accounts. Now, as
we rebuild our business post-COVID, we are pruning
and reshaping our product line with current and creative
ideas ... and also
streamlining our
business practices.
The response has
been tremendous and
it feels like a whole
new world for Fresh
Jewelry Co. "
Fresh Flower
Earrings are the family
business' best sellers.
" Our Fresh Rings are
a close second in
popularity. At garden
events, we fill a bird
bath with Fresh Rings
on rice that usually
attracts a flock of
women crowded
around to try them
on and purchase, "
Bristow detailed.
Fresh Rings have
Fresh Jewelry Co. features vibrant fresh flowers placed into sterling silver
jewelry frames. Photo courtesy of Fresh Jewelry Co.
always been a
favorite among flower
lovers and garden
club members, but
as they've started
designing in more
contemporary
shapes and added
new flowers to the
collection, teens and
young adults are increasingly buying more. " The vibrant
colors are a real draw, " Bristow said.
THINK PINK
After behind-the-scenes photos of the " Barbie " movie
#pressedflowers have more than 228 million views, with
DIYers sharing creations from furniture to bookmarks
to pressed and framed wedding bouquets on the videosharing
app. Jennifer Bristow, owner and creative director
of Fresh Jewelry Co. since the company began in 2008,
noted that she continues to see interest grow in her
jewelry, which features vibrant fresh flowers placed into
sterling silver jewelry frames.
SEPTEMBER 2023 GPNMAG.COM
were released, Rio Roses said the plastic doll's aesthetics
are on-trend once again. Think over-the-top electric
Barbie doll hues - bubblegum pink, bright fuchsia and
colors such as magenta, Pantone's 2023 Color of the Year,
are all on tap.
" I've had a lot more requests for magenta, or merlot,
the last several years before it became the 2023 Pantone
Color of the Year, " said Val Schirmer of Three Toads Farm
in Kentucky, which specializes in lily and bulb gardens,
and president of the ASCFG. " I am definitely growing
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http://www.GPNMAG.COM
September 2023

Table of Contents for the Digital Edition of September 2023
