September 2023 - 32

GREAT LAKES EXPO
IMPORTANT SESSIONS
technology. Presenters will teach growers the process
of bringing innovation to the industry and how they
can benefit from the testing or early-stage use of
these technologies.
AG TECH SYMPOSIUM
The Ag Tech Symposium will identify innovation
opportunities in the specialty crop industry while
highlighting recent technological successes. Producers,
innovators, entrepreneurs and established industry
leaders are invited to share their experiences and develop
conversations with potential partners. According to
Kluemper, the objective of the symposium is to " catalyze
further innovation, identify opportunities and facilitate
growth-oriented conversations between Great Lakes EXPO
participants in an industry-wide discussion. "
On Thursday, Dec. 7, Spartan Innovations will host
a facilitated ag innovation networking event at The
Bridge, wrapping up the Ag Tech Symposium at Great
Lakes EXPO. The event will include a light lunch and will
facilitate casual interactions and deeper discussions
among MSU Research Foundation and MSU employees,
producers, processors, suppliers, innovators, investors
and other resource providers that can help bridge the
gap between ideas and successful innovation in the
agricultural industry.
Participants will have the opportunity to join discussions
and speak with others who have similar interests in a
personalized setting. Spartan Innovations encourages
growers to attend and meet with industry participants,
helping find and develop solutions to the challenges on
their farms. All are welcome to register and attend at no
additional cost.
PETERSON FARM BROS
Greg Peterson, a fifth-generation farmer near Assaria,
Kansas, grows corn, wheat, soybeans, forages and
sorghum and raises cattle - all while maintaining a
thriving YouTube channel.
The Peterson Farm Bros consist of Greg and his two
brothers, Nathan and Kendal. Their YouTube channel
has amassed over 50 million views with videos of music
parodies to popular songs like " Gangnam Style " (Farmer
Style) and " I'm Sexy and I Know It " (I'm Farming and I
Grow It).
Greg first came up with the idea to create music videos
in 2012 while he was a junior in college at Kansas State
University. As a major in Agricultural Communications and
a minor in Music Performance, Greg was inspired by class
discussions on consumer disconnect and where their food
comes from. With the idea to create music videos with his
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SEPTEMBER 2023 GPNMAG.COM
AG TECH SESSION
" Adoption in the Ag Tech Space. "
9 a.m. Tuesday, Dec. 5
Several ag tech companies will share their innovative
product along with an early adopter of the product. The
story of implementing that product will be shared. Plan
on attending this session to hear from Carbon Robotics.
Carbon Robotics will have their LaserWeeder in the
Innovation Aisle.
EMERGING TECH INNOVATION SESSIONS
Wednesday, Dec. 6.
Learn about emerging technologies being developed in
Michigan for the specialty crop industry, the innovation
process and how the industry can benefit from being
involved in the innovation process.
PETERSON FARM BROS
On the Valent Trade Show Stage
11:30 a.m. to 12:30 p.m. Wednesday, Dec. 6
Learn and be entertained by the Peterson Farm Bros.
Advocating for agriculture can be fun! Stick around for
pictures, autographs and conversation.
AG TECH SYMPOSIUM
9 a.m. to 2 p.m. Thursday, Dec. 7
Specialty crop growers from the Great Lakes region will
be in attendance along with key industry partners. Before
noon, Nick Rocca (head of autonomy - U.S., for Fieldin)
will wrap up the Expo's focus on innovation. Nick will share
his vision of ag tech in the specialty crop industry.
brothers, their channel had 5 million views within their first
week. Since then, the Peterson Farm Bros have created 30
music videos and several other videos depicting farm life.
" Our videos are designed not only to entertain farmers
and provide education for how farms in different parts of
the country work but also to give them a resource to share
with their friends, family and online discussions, " Greg
said. " They are great conversation starters when sharing
what agriculture is, does and looks like. "
At Great Lakes EXPO keynote address, the Peterson
Farm Bros will be sharing their story, performing some of
their greatest hits and talking about the lessons they've
learned over the last 11 years. Attendees can expect to
be entertained and inspired. For attendees interested in
learning more about how the Peterson Farm Bros decide to
create and post content, foster conversations and respond
to negative comments, they will be hosting a workshop
after their keynote.
http://www.GPNMAG.COM
September 2023

Table of Contents for the Digital Edition of September 2023
