September 2023 - 4

FROM THE EDITOR
BEAUTY IS A GIFT
Beauty is a gift from nature. It comes in all forms, shapes and sizes,
and when it comes to the birth of a baby, it is a gift - filled with wonder
and excitement!
It is with great joy that I share with all of you that Heather Machovina,
managing editor for GPN, recently celebrated the birth of a healthy
baby. Please join me in wishing Heather and her entire family much joy
and happiness!
Nature is also captivating
and provides us with
enjoyable things such
as new life, and new and
improved flowers. This
month's Culture Report
by Delilah Onofrey on
page 34 dives into Senetti
pericallis and all this
series has to offer that is
new and improved.
Flowers are available
in a myriad of shapes,
sizes and colors that
offer both allure and
resiliency. Vaughn's View
highlights several vibrant
combinations that have performed well even in challenging weather this
summer. Turn to page 40 to check out Vaughn's discoveries.
Technology may not be described as aesthetically pleasing, but it does
fill a need - one to help streamline and inform growers. This issue takes
a look at digital technology, page 8, and supply chain tools growers can
utilize to help manage operations more effectively, page 16.
This month Eric Runkle provides valuable information on
One of my favorite pictures from Cultivate'23
transpiration, page 12, and Dr. Bug's Q&A answers an important
question: Can you please provide information on how the growing
medium can effect Steinernema feltiae? Turn to page 10, to uncover
the answer.
I look forward to filling in for Heather in her absence. If you should you
have any questions or have an idea for an amazing
story, please reach out to me as I welcome feedback
and ideas!
EDITORIAL
MANAGING EDITOR | Heather Machovina
hmachovina@greatamericanpublish.com * 616.520.2171
EDITORIAL DIRECTOR | Debbie Eisele
deisele@greatamericanpublish.com * 616.520.2160
ADVERTISING SALES
NATIONAL SALES MANAGER | Kimberly Sammartino
ksammartino@greatamericanpublish.com * 616.520.2173
ADVERTISING SALES | Andrea Schafer
aschafer@greatamericanpublish.com * 616.520.2139
CLASSIFIED ADVERTISING MANAGER | Kim Meyers
kmeyers@greatamericanpublish.com * 616.520.2137
PRODUCTION
SENIOR CLIENT SUCCESS REPRESENTATIVE | Jolan Godfrey
jgodfrey@greatamericanpublish.com * 616.520.2148
ASSOCIATE CREATIVE DIRECTOR | Amanda Mackey
amackey@greatamericanpublish.com * 616.520.2157
CREATIVE DIRECTOR | Allison McKenzie
amckenzie@greatamericanpublish.com * 616.520.2142
CIRCULATION/SUBSCRIPTIONS
AUDIENCE DEVELOPMENT | Becky Stovall
bstovall@greatamericanpublish.com * 616.520.2138
CORPORATE
CFO & DIRECTOR OF HUMAN RESOURCES | Deb Carnes
dcarnes@greatamericanpublish.com * 616.520.2169
COO & CHIEF MARKETING OFFICER | Kim Baker
kbaker@greatamericanpublish.com * 616.520.2135
PUBLISHER & CEO | Matt McCallum
mmccallum@greatamericanpublish.com
EDITORIAL ADVISORY BOARD
DIANE BLAZEK NATIONAL GARDEN BUREAU
JIM DEVEREUX GREEN FUSE BOTANICALS
PAUL FISHER UNIVERSITY OF FLORIDA
JUSTIN HANCOCK COSTA FARMS
LELA KELLY DOSATRON
ANNE LEVENTRY PANAMERICAN SEED
DANNY TAKAO TAKAO NURSERY
BRIAN WEESIES MAST YOUNG PLANTS
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September 2023

Table of Contents for the Digital Edition of September 2023
