Inside CELEBRATIONS & OCC A SIONS 2021 Product Showcases 8 Balloons 12 Dress-up Costumes 14 Gifts + Favors 16 Giftwrap 18 Invitations + Cards Party Trends 60 Party Rental Boom Features 42 The Eco-Friendly Party 10 Balloon Recipe 39 Wedding Market Update 49 Party Pro: Lilly Jimenez, Creative Heart Studio 56 Retailer Profile: Love of Character 6 Editor's Letter 66 Ad Index 14 24 Non-traditional Holidays 26 Party Decorations 30 Tableware 34 Special Occasions 38 Wedding 30 12 9 ON THE COVER THE PAR TY RESOURCE FOR SPECIALTY RETAILERS presented by Gift Shop® Plus and Stationery Trends PRESENTED BY The team at Love of Character, a Kansas-based paper goods and party supplies shop believes that a " life full of character is a life well lived. " Adding character to parties, gifts and life is their mission. Learn more about this colorful store and event space on page 56. Photo by Alison Moore. GIFTSHOPMAG.COM 3http://www.GIFTSHOPMAG.COM