y Sustainable products boost sales, improve optics and make the planet happy BY JESS SCHMIDT Staff Writer D Photo above and right: Palm Leaf Plates. Wild Leaf Tableware. Circle 236. emand for eco-friendly products is on the rise. According to Statistica, 77% of consumers surveyed in 2020 considered the sustainability and environmental responsibility of brands to be either very important or moderately important to them. It's safe to say that these trends are here to stay. In the retail world, offering more sustainable products can improve the overall eco footprint and perception of your store. Traditionally, parties will demand more single-use items than everyday life. It's no wonder - the products are so cute and match the theme better than what's already in consumers' cabinets. But it means we see an increase in the use of disposable plates, paper napkins and plastic forks, wrapping paper around gifts. These products, while cheerful and convenient, do not check that ecofriendly box that many consumers are seeking. Yet this merchandise is very important as customers need enough plates and silverware for every guest when hosting an event. GIFTSHOPMAG.COM 43http://www.GIFTSHOPMAG.COM