Fall 2019 - 79

Echoing the prominent role of food in fragrance, Lisa
Clark, creative director for Candleberry, mentioned
enticing kitchen related aromas are influencing product
lines that will provide four-season enjoyment. She
mentioned product lines such as Bourbon Mason Jar
Cake, Vanilla Avalanche, and Honey Pecan Rum Cake
by Candleberry are examples of products that please
customers with delightful aromas.
Michael Jeansson, general manager at Serene House,
emphasized the importance of longer-lasting fragrances.
" Keeping an even scent profile, with no peaks, so a
fragrance can be enjoyed is popular, " Jeansson shared.
" There is a freshness in these options, where essential oils
and fragrances blended together offer an expanded aroma
palette to consumers. "
This is a more European style approach that has a trendsetting
future, along with products that tell a story. " A
story behind an aroma is popular; not just therapeutic, "
he emphasized. " Names such as Floating Transparently,
Marquise Farewell, and Giselle - a ballet and opera -
appeal to consumers. "
Masculine scents are trending upwards, according
to David J. Baraky, vice president of marketing and
design, MVP Group International, Inc. He noted its Oak
Room Collection features " sophisticated fragrances with
a touch of masculine charm in matte black jars " and is
very popular. He mentioned key take-aways for 2020
fragrances are to make an emotional connection and
consider every type of customer.
SEASONAL OFFERINGS
Aneiros-Burke emphasized seasonality impacts
consumers' moods; key scents evoke a connection. " In
spring, tuberose will bring sensuality and intoxicating
sweetness to floral compositions, while raw, earthy green
notes add a sense of naturalness to green florals, tomato
vine, green pepper, and cucumber, " she said.
Classic blackberry along with pumpkins and other
bakery-scented offerings will be popular for fall offerings,
while mint and global cuisine scents are ideal for winter.
For spring and summer, she said tropical influences such as
dragon fruit, yuzu and lychee are trending.
The Grace Management Group explained fresh florals
capture the essence of spring and summer, along with
mood-enhancing aromas. The outdoors are reflected in
the fragrances, along with herbal notes to provide yearlong
interest.
SHOWCASING FRAGRANCES
Remember to delight, not overwhelm customers with
fragrance options; it's just as important as highlighting the
scents themselves. " One way to prevent scent fatigue is to
keep testers under glass cloche domes, " shared the Grace
Management Group. " We also recommend burning only
Left: Flare Ultrasonic
Aromatherapy Diffuser by
Serene House offers a
trendy amber glass cover to
showcase favorite seasonal
fragrances. Circle 250.
Right: Delightful
kitchen smells are
captured in this
Bourbon Mason
Jar Cake candle
by Candleberry
Company. Circle 251.
" There is a freshness in these
options, where essential oils and
fragrances blended together
offer an expanded aroma palette
to consumers. "
- Michael Jeansson, general manager, Serene House
Trends in
botanicals and
natural elements
are popular,
especially aromas
that incorporate
multiple fragrances
that blend into
a freshness
shoppers enjoy.
Venetian Leather
Reed Diffuser by
Votivo captures
the essence of
saffron, suede and
sandalwood.
Circle 252.
GIFTSHOPMAG.COM 79
http://www.GIFTSHOPMAG.COM
Fall 2019

Table of Contents for the Digital Edition of Fall 2019
