one scent in the store at a time. " Retailers should also consider the shelf-life of products. Grace Management's tip: Reserve products and limit the number of fragrances on the floor by storing inventory in a cool, dark location. Serene House has the same challenges in its showroom Above: Greenleaf's Bella Freesia Sachet exemplifies the subtle floral fragrance on tap for 2020. Circle 253. Right: Wax Apothecary's Pure Rose wax melts are an example of how retailers can showcase scents that set the mood. Circle 254. that retailers face within a store environment. Jeansson suggested stores use sealed demo options or card diffusers. " Each of our units has its own scenting station and we offer those to customers so they don't have all the options out and open; they use only one demo at a time, " he mentioned. He emphasized the importance of having only one scent featured at a time and the importance of using a tester reference for every fragrance and every delivery medium, whether it is a diffuser, reed sticks, or wax warmer. BUYING TIPS The Grace Management Group said when ordering product, include year-long best-sellers. " We also suggest carrying a seasonal offering in advance of major gifting holidays. This could be as simple as highlighting an everyday fragrance in a new way, " shared the fragrance team. Jeansson added retailers should look at other factors as well. " For holidays, stock up on what you need, but the remainder of your inventory can be showcased year-round. The general rule is 20% fashion and 80% staples and ensure Oversized Votive New Scented Melts New CANDLE COMPANY New 5 Wick Loaf Hearth Candle New Air Fresheners Proudly Made In America Circle 345 80 FALL 2019 CANDLES