Fall 2020 - 48

A South Haven, Michigan retailer provides a
comprehensive assortment of dog themed merchandise
BY DEBBIE EISELE
Senior Retail Editor
D
ecadent Dogs is a popular fixture
in picturesque South Haven,
Michigan. The charming Lake
Michigan beach town is known for
its walkable environment and petfriendly
atmosphere. Decadent Dogs
stays busy year round by offering a
variety of toys, collars, human gifts,
dog food and treats to seasonal as
well as local residents.
Owner Roxanne Leder purchased
the store in 2011 from the original
owner and kept its original name.
" I certainly recognize that dogs are
highly valued members of the family
and enjoy meeting families with
dogs and assisting them in their lives
together, " she said. The boutique
offers humans an amazing assortment
48 FALL 2020
of merchandise, not just for canines.
" We know what humans like, too,
and provide a full line of dog themed
clothing, flags, gifts and décor for
the home or office, " she shared. " We
specialize in quality products in a
price range that makes it possible for
everyone to pamper their pets. " Leder
even noted that her favorite product
is apparel that celebrates dogs.
Leder and her six employees are
dedicated to customer service. " Each
customer
is
greeted,
and helped - making a visit to our
store an experience to enjoy and
remember, " she said. " We carry
some unique offerings; everything
that the dog and its owner could
need or want, delightfully displayed
and in a friendly and welcoming
place. " Leder explained this is what
helps differentiate its boutique from
the big-box retail environments.
She markets her store via its
website and social media accounts.
Decadent Dogs
generates
sales
welcomed
through its website using Big
Commerce and social media
platforms via SnapRetail. This
methodology has proven quite
successful for the business.
Like many retailers, Leder's
biggest
operational
challenge
is
managing staff and staff retention,
but she has found great resources to
help her run the business. She has
utilized the services of a Whiz Bang
Training Mentor and the resources

Fall 2020

Table of Contents for the Digital Edition of Fall 2020

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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2022
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2022
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2022
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