Fall 2020 - 89

RETAIL OPERATIONS
COVID-19 pandemic, they created Boredom Busters, kits
filled with DIY items for kids or adults. They filled the kits
with crafting items such as unadorned wood, paints and
stencils. For the kids' kits, they included puzzles, indoor
activities and books.
With a slight discount and with reducing the number
of aisles shoppers needed to walk through, the kits flew
off the shelves. Many customers opted to pick them up
curbside, too.
The wholesale collections are a bit different. They're
theme-based, such as for a pet, bathroom or black and
white. Their ten or so categories of bundled products are
now available in their catalog. " Shoppers might come in
looking at one piece and buy several because they work for
the theme, " said DeVon Miller, marketing manager at P.
Graham Dunn. " This will probably be a growing strategy
for us. We enjoy putting them together, they're easy to
promote and can have a vast variety of products. When
we can do a bundle, it's easier for them to understand and
capture the variety of items we carry, " Miller continued.
The retail and wholesale makers at Rinse Bath & Body Co.
have always carried gift sets that were boxed and ready to
go. Besides just offering sets based on a scent theme, Rinse
has bundles of products that sell better together than alone.
" Put a bow on it, and it'll sell, " said Heather Swanepoel,
owner at Rinse. Including their shower bombs in a gift set
opened Rinse up to more individual shower bomb sales than
19TH
they had prior to including them in sets. They also include
non-Rinse items such as socks in some bundles.
In previous holiday seasons, Rinse has offered sets
at price points from $12 up to $100, and all of them sell
well. This year, they will expand the offerings to over 200
different gift baskets, which are discounted online but the
same price as the items sold separately in stores. They've
also started offering complimentary gift bundling to those
looking for something customized.
" They're a great anchor piece to put around individual
products as well. It inspires the shopper. Overall, they
are excited to see that they don't have to do the work,
(they're) super cute, great price point and increase sellthrough, "
Swanepoel said. With an average item price
of $8, the bundles help increase the overall transaction
average at Rinse's retail locations.
Rinse is introducing the gift sets to wholesalers at
market this year. And like Zinnia's, Rinse offers the kits
for corporate giving.
With the success other retailers have seen in bundled
products - especially in this new normal of guests spending
less time on average in a store - retailers should consider
adding bundled products, kits and gift sets to their lineups
both to move products faster and as a service to guests
this holiday season.
To see more of the bundles mentioned here, check out
the online article on giftshopmag.com!
G
AMENDMENT
CELEBRATES 100 YEARS
empowered women
C OLLECTION
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9
GRATEFUL GIVEBACK
ALL ORDERS OVER $100 RECEIVE
12 GRATITUDE BLESSING RINGS FREE
INDIVIDUALLY WRAPPED IN ORGANZA BAGS;
A GIFT FOR YOUR LOYAL CUSTOMERS.
SLOTTED WOOD DISPLAY FEATURES CUFFS ON BACKER CARDS
DISCOVER MORE CUFF COLLECTIONS INCLUDING MUSIC AND THE GREAT OUTDOORS!
Circle 357
GIFTSHOPMAG.COM 89
818.884.8478 |
whitneyhoward.com
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http://www.giftshopmag.com http://www.whitneyhoward.com http://www.GIFTSHOPMAG.COM
Fall 2020

Table of Contents for the Digital Edition of Fall 2020
