Fall 2022 - 102

BRANDING
IN Motion
How to keep up, stand out and
succeed in a video obsessed world
TIPS
E
ver feel like the only store on earth that hasn't
made a social media video? You're not alone.
In fact, 1 in 4 retailers report being initially
" intimidated " to enter the video space - including
TikTok, Instagram reels and more. But, have no fear!
It's not as hard as it looks and more importantly, it is
essential to social media conversion.
According to a study completed by Animoto, 93% of
retail businesses landed a new customer because of a
video on social media. What's more, half of Gen Z and
a quarter of Millennials " don't know how they'd get
through life without video. " (HubSpot, 2020). Bottom
line, people expect video now...even subconsciously.
As a store on social media, there is no longer an option
to skip video. Online engagement is interconnected
directly with video-related content. It's important to
have a video presence, no matter how small. Brand
videos can create an identity and " personality " for your
store that otherwise wouldn't exist. The human mind
has an easier time remembering things that it sees rather
than things it reads. Videos humanize your business and
drive people to consume at a much higher volume.
Videos don't have to be gimmicky " sales tools, " rather
they can range in style from informative to funny. Don't
overthink it. Allow video to give your customers a
window into your world.
Here are 4 video genre ideas to try with your store
social media campaigns:
102 FALL 2022 GIFT SHOP® PLUS
* Maintain a posting " rhythm. " You
don't have to post daily but try to
stick to a regular schedule whether
that be once a day or 3 times a week.
The algorithm rewards users with
what they call, " regular cadence. "
* Use Instagram stories to create
polls, quizzes and surveys for your
customers. Get them involved
by voting on what to purchase at
trade shows, what color to paint a
display or maybe even polling their
favorite items in the store. This is a
FREE, built-in tool for boosting your
engagement and garnering valuable
market research from your customers.
* Take 7-10 pictures and upload them
consecutively into a reel or Tik Tok.
Add music and BOOM... an easy,
15-second-video that can be made
every day without ever pressing record.

Fall 2022

Table of Contents for the Digital Edition of Fall 2022

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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2024
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2023
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2022
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2022
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