Fall 2022 - 75

DISPLAY INSPIRATION
Merrifield Garden Center borrows from other
departments to bring in organic elements. The
organic, natural textures provide depth and draw
the customer's eye in. Photos by Debbie Eisele.
" Our home décor and gift
items celebrate the beauty
of the outdoors "
- Whitney Sproul and Karen Velehoski,
designers for Merrifield Garden Center
" Each fall we transform into a
Christmas shop, starting in September.
Then, after the holiday season, we
refresh the store for the next spring, "
Velehoski noted.
CONSIDER FOOTPRINT
Each of its three locations has a different
footprint that is a set space. The footprint
of each location dictates the formula the
staff uses to cross-merchandise garden,
outdoor, home décor and gift items.
" We always begin by designing
a floor plan, then we do the build
out, such as cabinetry and lighting,
and then bring in the large pieces.
Next, we layer in the merchandise
starting with the biggest items
and working down to the smallest
accessories. Our process is very
organic and each display takes its
own path, sometimes a departure
from the plan depending on how the
product looks upon arrival, " the duo
explained.
Velehoski
and
Sproul
shared
ideas on how other shops can create
outstanding displays: " Borrow from
other departments to bring in organic
elements with your merchandise.
It's often inspiring to see how the vendors design
their showrooms to showcase the product, " Sproul
emphasized.
REFRESH DAILY
Sproul said each display morphs as it is shopped.
" Our team brings in new product daily to fill voids
until we're ready to do a full overhaul, " she said. This
means that displays are turned over every few weeks
and twice a year the gift shop will conduct a complete
store overhaul.
Layer in plants, gardening tools and apparel, pots and
even soil or mulch. The organic, natural textures will
give you depth and draw the customer's eye in to look
even closer, " they said.
The key point the duo emphasized was to " think of
your displays as spaces and design them to be meandered
throughout, like a garden path. Take your customers on
a journey, purposefully designed to inspire them. "
For more garden-inspired display inspiration, visit
giftshopmag.com/Naturalinspiration.
GIFTSHOPMAG.COM 75

http://www.giftshopmag.com/Naturalinspiration http://www.GIFTSHOPMAG.COM

Fall 2022

Table of Contents for the Digital Edition of Fall 2022

Fall 2022 - 1
Fall 2022 - 2
Fall 2022 - 3
Fall 2022 - 4
Fall 2022 - 5
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