Fall 2022 - 96

LEGAL CORNER
KEEP YOUR Social Media IN
SHAPE WITH THESE 6 TIPS
BY ANGIE AVARD TURNER, J.D., LL.M.
Contributing Writer
S
ocial media is not an option if you own a
business in this modern day and age. It has
become a way in which we connect with our
customers and potential customers both for advertising
and buying purposes. These tips apply above and
beyond whatever terms and conditions each social
media platform requires of its users.
1. DO NOT DISCLOSE CONFIDENTIAL INFORMATION
This seems fairly obvious, however, sometimes we
share this information without even realizing it. When
creating posts avoid sharing confidential information
about yourself, your business, or your clients/customers.
Confidential information may be recent whereabouts,
home addresses, phone numbers, email addresses.
2. DO NOT BE AMBIGUOUS
This, too, probably seems like common sense. When
crafting a post or caption, make sure that what is being
said is clear. Any time language is used that is vague,
ambiguous, or could potentially be interpreted more than
one way, there is a possibility that someone will read
that post or caption the wrong way. That can, at the very
least, cast a negative shadow on one's business. Worst
case scenario, one could find themselves being sued.
3. BE AWARE OF COPYRIGHT ISSUES
There are two sides to copyright. One side is making
sure that you as the business owner are not infringing
96 FALL 2022 GIFT SHOP® PLUS
someone else's rights. That means that you are not
posting photos or content that does not belong to you
or that you have properly received permission to post
on social media platforms. The second side of this issue
is that, as a business owner, you want to protect your
own content that you are creating. You will want to
make sure that someone else is not posting your content
without your permission.
4. KNOW THE TRADEMARK RULES
Trademark rules are similar to copyright guidelines
in that there are two sides to these as well. There is
the trademark of another company that your business
should not use without proper consent. Then there
is your trademark that you should be protecting and
making sure is not being used without your permission.
This can be problematic, as often when marketing a
brand we want to align with another brand that seems
to complement ours. Using hashtags or branding from
another company to make customers think that those
are your products or that they endorse your products is
trademark infringement.
5. DO NOT POST DEFAMATORY STATEMENTS
It may be tempting to post captions that compare
your business with another business. It may also be
tempting to want to show how your business is better
by demonstrating how the competition's business is
subpar. Resist the urge to do so. Defamation can be

Fall 2022

Table of Contents for the Digital Edition of Fall 2022

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