Holiday Shop 2022 - 58

Hometown
retailer shines
during the
holidays
BY JULIE MCCALLUM
Editorial Director
Andrea Milham, owner of Southern
Antiques in picturesque Laurel,
Mississippi, goes all out with her
holiday displays and merchandising.
Read on for tips and tricks she's
learned during the past 13 years
owning the shop.
W
hich is your favorite holiday to decorate the
store for?
Andrea Milham: While Christmas is probably
everyone's favorite holiday to decorate for, I would say
Halloween is a CLOSE second! Our town and especially our
neighborhood is crazy for Halloween. We get over 1,500
trick-or-treaters at our house each year! In fact I've often
been called the HalloQueen due to my love for the holiday!
But again, that doesn't diminish my love for the other
holidays either. I'm an equal opportunity decorator!!
Do you have any special props that you use for multiple
holidays?
AM: As far as props are concerned, one rule we have at our
store is EVERYTHING is for sale. So I love taking unexpected
items throughout the shop and using them as risers or
displays. And always thinking outside the box. Anytime
you can use something for an easel or a riser that ISN'T an
easel or a riser, that's a win! And don't forget the ceiling!
I don't start any new display without a ladder handy. Even
with over 10,000 square feet of retail space we still run out
of places to put all of our merchandise so hanging it from
the ceiling or draping it around chandeliers is just a natural
extension of any tabletop display.
How does your team approach decorating?
AM: Setting up our displays is definitely a team effort.
Most of the staff is involved in tagging and prepping the
merchandise for me but oftentimes I will come in at night
while we are closed to " work the magic. " My husband, John,
58 HOLIDAY SHOP 2022 GIFT SHOP® PLUS

Holiday Shop 2022

Table of Contents for the Digital Edition of Holiday Shop 2022

Holiday Shop 2022 - 1
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