Holiday Shop 2022 - 62

interesting experiment. Last
year, so much of what we
ordered did not come in due
to supply chain issues, holiday
concepts that we had planned
around were suddenly out the
window.
What it did do was force
us to look at our everyday
merchandise and make it feel
like the holidays. Wide red
ribbon around the cover of
books, attaching last year's
ornaments with holiday
ribbon to boxed candles,
holiday ribbon and a sprig of
faux green around a jelly cat
dog or cat created a holiday
feeling.
We did things like decorate
an entire tree with Muse bath
bombs, bright scrubbies and
back scrubbers as well as an entire tree filled with Snoozies
slippers. What this did was eye opening...the sell through
of actual holiday merchandise was incredible, but the
sell through of everyday product was 3x over the nonCOVID
years. We had very little to put on sale and once the
holidays were over, we just took the holiday touches off
the product and merchandised it right back into our
everyday inventory.
What merchandising techniques work best for the
holidays?
MS: I am all about cross merchandising. While the
departmental merchandising style works, I find it less
interesting. Cross merchandising creates a lifestyle feel
as well as add on sales. Candles with candle holders or
matches, holiday dish towels, Christmas cookie cutters
and cookie mixes etc. The customer leaves with multiple
items rather than that one " departmental item. " I am all
about creating a customer experience that invites curiosity
and creates an opportunity for larger sales.
Can you talk about some of your favorite non-traditional
holiday displays, and why they are so effective?
MS: Hands down my favorite non-traditional holiday
displays are Glitterville. Turquoise; (Glitterville's) holiday
décor is anything but traditional. With unicorns, pink
cows, flamingos and baking bears, this line feels vintage
yet fresh and whimsical! I think that traditional red, white
and green are beautiful but I think that bright, whimsical
and fun are what we need right now.
Circle 284
62 HOLIDAY SHOP 2022 GIFT SHOP® PLUS

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Holiday Shop 2022

Table of Contents for the Digital Edition of Holiday Shop 2022

Holiday Shop 2022 - 1
Holiday Shop 2022 - 2
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2025
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidayshop-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrationsoccasions-2021
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/survivethriveguide-2020
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2019
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holidaygiftguide-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2019
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2019
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