Holiday Shop 2023 - 64

" Colored glassware is really
having a moment, and I think it's
because people are really enjoying
entertaining right now. "
- Sara Villari, owner and creative director, Occasionette
" We sit down and we are like, 'Okay, what do we
love? What tables do we think look really great? What
do we want to do next year? What are we tired of?
What do we want to move on from? And what do we
want to keep in terms of our little stories and themes
for each table?' " she said.
By making Occasionette's holiday merchandising
decisions so early, Villari said it gives her and her
staff abundant time to source for the next year with a
crystal-clear vision in mind.
" It really is a 12- or 13-month process for each
holiday season, " she said. " That way, we've already
established what we're looking for before we hit the
trade shows in January. We get through the holidays in
December, we do inventory the first week of January
and then we basically leave for Atlanta Market. So we
try to do the bulk of our holiday and seasonal itembuying
at the January show. "
64 HOLIDAY SHOP 2023 GIFT SHOP® PLUS
THEMED STORIES
Occasionette typically creates four to five themes -
" stories, " as Villari calls them - to direct the displays
and product-buying for the holiday season ahead. In
2022, some of Villari's favorite stories were a pastel
vintage theme and a cozy woodland vibe.
To keep employees on the same page when
merchandising,
the staff at Occasionette names its
display stories. One example from recent years? " Mad
About Plaid In The Woods. "
" We wanted very woodsy, masculine colors, but
we definitely wanted to integrate a strong theme of
different plaids like tartan, earth-tone reds and green
plaids, " Villari said. " No one else knows our little
names for our tables, but each table has its own little
guiding title to it. "
As Villari looks ahead to the 2023 holiday season,
there's one table theme in particular that has her spirits
high: jewel tones.
" It's going to be all jewel-toned, " Villari said. " I'm
thinking drippy opulence - just very deep, dark,
beautiful, saturated colored ornaments and glassware.
Very, very colorful, but maybe not traditional Christmas
colors. I'm very, very excited about that table. "
On the product-buying front, Villari sees a few
trends that she expects will manifest
this holiday
season. First, she predicts the demand for woodlandthemed
décor and gifts will continue to grow this year,
with customers looking for nature-inspired icons such
as mushrooms and trees. Additionally, she sees colored

Holiday Shop 2023

Table of Contents for the Digital Edition of Holiday Shop 2023

Table of Contents
Editor's Letter
Christmas
Hanukkah
New Year's
Valentine's Day
St. Patrick's Day
Easter
Fourth of July
Halloween
Thanksgiving
Holiday Décor Trends
Making Spirits Bright
Holiday in the Desert
Rising to the Occasion
Product Spotlight
Ad Index
Holiday Shop 2023 - Intro
Holiday Shop 2023 - 1
Holiday Shop 2023 - 2
Holiday Shop 2023 - 3
Holiday Shop 2023 - Table of Contents
Holiday Shop 2023 - 5
Holiday Shop 2023 - 6
Holiday Shop 2023 - 7
Holiday Shop 2023 - Editor's Letter
Holiday Shop 2023 - 9
Holiday Shop 2023 - 10
Holiday Shop 2023 - 11
Holiday Shop 2023 - Christmas
Holiday Shop 2023 - 13
Holiday Shop 2023 - 14
Holiday Shop 2023 - 15
Holiday Shop 2023 - 16
Holiday Shop 2023 - 17
Holiday Shop 2023 - 18
Holiday Shop 2023 - 19
Holiday Shop 2023 - 20
Holiday Shop 2023 - 21
Holiday Shop 2023 - 22
Holiday Shop 2023 - 23
Holiday Shop 2023 - 24
Holiday Shop 2023 - 25
Holiday Shop 2023 - 26
Holiday Shop 2023 - 27
Holiday Shop 2023 - Hanukkah
Holiday Shop 2023 - 29
Holiday Shop 2023 - New Year's
Holiday Shop 2023 - 31
Holiday Shop 2023 - Valentine's Day
Holiday Shop 2023 - 33
Holiday Shop 2023 - 34
Holiday Shop 2023 - 35
Holiday Shop 2023 - St. Patrick's Day
Holiday Shop 2023 - 37
Holiday Shop 2023 - Easter
Holiday Shop 2023 - 39
Holiday Shop 2023 - 40
Holiday Shop 2023 - 41
Holiday Shop 2023 - Fourth of July
Holiday Shop 2023 - 43
Holiday Shop 2023 - Halloween
Holiday Shop 2023 - 45
Holiday Shop 2023 - 46
Holiday Shop 2023 - 47
Holiday Shop 2023 - 48
Holiday Shop 2023 - 49
Holiday Shop 2023 - Thanksgiving
Holiday Shop 2023 - 51
Holiday Shop 2023 - 52
Holiday Shop 2023 - 53
Holiday Shop 2023 - 54
Holiday Shop 2023 - 55
Holiday Shop 2023 - Holiday Décor Trends
Holiday Shop 2023 - 57
Holiday Shop 2023 - 58
Holiday Shop 2023 - 59
Holiday Shop 2023 - 60
Holiday Shop 2023 - 61
Holiday Shop 2023 - Making Spirits Bright
Holiday Shop 2023 - 63
Holiday Shop 2023 - 64
Holiday Shop 2023 - 65
Holiday Shop 2023 - 66
Holiday Shop 2023 - 67
Holiday Shop 2023 - Holiday in the Desert
Holiday Shop 2023 - 69
Holiday Shop 2023 - 70
Holiday Shop 2023 - 71
Holiday Shop 2023 - Rising to the Occasion
Holiday Shop 2023 - 73
Holiday Shop 2023 - 74
Holiday Shop 2023 - 75
Holiday Shop 2023 - Product Spotlight
Holiday Shop 2023 - 77
Holiday Shop 2023 - 78
Holiday Shop 2023 - 79
Holiday Shop 2023 - 80
Holiday Shop 2023 - 81
Holiday Shop 2023 - Ad Index
Holiday Shop 2023 - 83
Holiday Shop 2023 - 84
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