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and product they wouldn't find
elsewhere " is important. She also
shared effective communication
between a maker and its customers is
crucial: " Make it very clear up front
about pricing and how the process
works, so if issues come up it was all
clearly laid out in the beginning. "
CONSIDER EFFICIENCY, PRODUCTION
TIME AND MINIMUMS
American Life Brands, a third
Blue 84 is a wholesale supplier of an array of
custom designed and private label apparel.
The customizable garments can be found at
resorts, college bookstores, major retailers
and gift shops. Circle 283.
generation family-owned business
located in Jackson, Wisconsin,
has been creating custom woven
products for over 40 years. Jeanne
Tripi, retail sales director, said many
buyers American Life Brands work
with wish to see what the finished
merchandise looks like before they
place orders. " Their jobs are fastpaced,
fluid, and filled with details;
so we wanted to make things a
little easier and more time-efficient
by offering designs that can be
woven the way they are, or readily
customized by adding a name, logo,
or change of color, " she said.
American Life Brand provides
design minimums as low as 15-to-25
pieces. " This is quite unheard of and
a great way to test new designs or
products without deep investment
in inventory or storage space, "
she said. Since it began offering
lower minimums, sales there
have benefitted. Another strong
selling point for this entity is quick
production time.
Tripi recognized the importance
highlighting a variety of attributes.
" If a buyer is in a destination location,
then the design needs to reflect
that by incorporating logos, store
colors, locally known icons such as
bridges, lighthouses and other natural
landmarks or scenery, " she said. Style
demands change over time, but Tripi
said latitude and longitude designs
are trending well now and provides a
way to highlight a destination.
She also noted the importance of
flexibility for creators to keep trying
new things. And for buyers seeking
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