{ MOBILE
BOUTIQUES
Fashion, accessories available on the go and
sometimes right outside your door
BY DEBBIE EISELE
Senior Retail Editor
F
90 SPRING 2019
ood trucks are popular, so why not reinvent the
proverbial wheel and create a mobile fashion and
accessory store? Many retailers use trucks to sell
merchandise at festivals, art fairs, private parties, and more. This
shopping trend is growing - in small towns and large cities.
In the past few years, more entrepreneurs have engaged in
the mobile storefront as an alternative method of providing
goods to customers and avoid the higher cost of brick-andmortar
locations, or to augment retail store sales.
So, what is the allure of this type of store? Gift Shop
researched operational support for entrepreneurs and sought
{