why they use them and what they love about them. Having the interaction with the customer is so valuable and 'feeds us' to keep evolving with our designs and products, " Anda explained. " Store displays are enticing and it is all because of the owner. Nick loves to spend time sprucing up the shop and working on displays, " Anda said. " If he is in the office, he is fixing the store up front. He just can't get enough. " R. Nichols' visually appealing success is due in part to the use of a neutral palette for its product displays. " We use white as a backdrop so that our products and the art shine. Our store is not over packed and is categorically organized so we can easily point people in the right direction. " Product displays are clean, organized and labeled for clients to find exactly what they are looking for. Circle 256. When Anda was asked about her favorite part of being with R. Nichols, she simply said: " Sharing our motto of Live Joy Give Joy with our customers through our interactions with them and our products. " Circle 298 GIFTSHOPMAG.COM 61http://www.GIFTSHOPMAG.COM