Spring 2020 - 62
BookExpo 2020
Event helps retailers source literary product and
understand how it enhances sales
BY DEBBIE EISELE
Senior Retail Editor
B
ookExpo is on a mission to help specialty
retailers and museum stores understand the
value of books. This year's event was scheduled
for May 27-29, but was postponed until July 22-26, 2020,
due to the COVID-19 outbreak. BookExpo is on a mission
to help specialty retailers and museum stores understand
the value of books.
Retailers have an opportunity to explore a multitude
of sourcing options from book publishers in all genres.
" BookExpo is where booksellers, librarians, specialty
retailers and national chains, publishers and tastemakers
come together to discover the latest titles, authors,
distribution channels, technology and trends, " said Patti
Stracher-Lee, event director for BookExpo. " BookExpo is
carefully crafted with content and experiences for all those
that play a part in the publishing industry. " It's an event that
helps retailers build relationships and an understanding of
" what's trending in today's shifting marketplace. "
Immersive experiences including educational programs,
autographing and promotional events are available to all
attendees. BookExpo also provides UnBound, a showwithin-the-show,
that features an array of new, unique
merchandise in the book category. Plus, Reed Expositions
who hosts this event have collaborated again this year
with the Greeting Card Association (GCA) to offer the GCA
Village, an all-in exhibit option to GCA publisher members
at UnBound.
Although BookExpo features a few ticketed events, most
programs are free to visitors. Some paid events include
the Children's Book and Author Breakfast, which will be
moderated by Judy Blume, and the Adult Book and Author
62 SPRING 2020
Breakfast, moderated by Zerlina Maxwell, a radio host and
television political analyst.
Autographing events will happen during both days
the exhibit space is open. Nine different authors will
be available at specific times to sign books each day
and are free to attend, with a few exceptions. For more
information, visit bookexpoamerica.com.
Book Expo 2020
Conference:
July 22-26
Location:
Jacob K. Javits Center,
New York City
Website:
www.bookexpoamerica.com
Customer Relations:
Julia Garreaud, jgarreaud@reedexpo.com
Use this promo code when registering for
complimentary badges:
bookexpo20.com/gift
http://www.bookexpoamerica.com
http://www.bookexpoamerica.com
http://www.bookexpo20.com/gift
Spring 2020
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