Spring 2020 - 71

W
elcome to the age of collaboration - an
era of working together to share our story,
differentiate ourselves and stay relevant. And
while the opportunities are endless, a thoughtful approach
is needed to understand what consumers are looking for,
how retailers can maximize the opportunity, and find the
right brand partners. How do we do that? Collaborate and
listen (Thanks, Vanilla Ice, for the inspiration).
Here are six such companies who are not only creating
fresh new products that drive sales for retailers, they're
listening to what consumers are looking for and developing
products with their needs (and wishes) in mind.
SCOUT AND SWIG LIFE
Over the years, SCOUT has mastered the blend of
patterns, color and functionality. And while SCOUT likes
a good bag, they love celebrating " the stuff that goes in it. "
" What's so exciting about our prints and patterns
extending beyond our bags and storage options, is how it
gives buyers an opportunity to celebrate people's personal
choices and a great way to make something highly
functional also feel fashionable, " said Deb Waterman
Johns, co-founder and chief creative officer of SCOUT.
" We all use drinkware in our daily lives and felt that Swig
Life was the perfect partner to collaborate with. "
Both companies are female-led brands and share a
commitment to creating products with color, pattern
SCOUT by Swig Life, a limited-edition collection in collaboration
with Swig Life, includes an assortment of original, reusable
drinkware perfect to celebrate the season. Circle 263.
and functionality for busy, modern women. " We love
supporting products made BY women FOR women, "
Tracee Martin Mathes, CEO of Swig Life, shared.
Retailers, brands and consumers all benefit from
partnerships like this. Both companies gained new
customers on the road and at market, retailers are
thrilled to be offering new and exciting products this
upcoming season and consumers are in for a treat with
this unexpected surprise from two of their favorite brands.
Available
Now
Our best-selling Corinthian Bells®
has become even better with
the addition of a stately new
Silver Vein color, and the
Arabesque® continues to grow
with its new Chocolate Diamond.
Order now for immediate delivery.
QMT WINDCHIMES
800-345-2530
www.wholesale.qmtwindchimes.com
sales@qmtwindchimes.com
Circle 303
GIFTSHOPMAG.COM 71

http://www.wholesale.qmtwindchimes.com http://www.GIFTSHOPMAG.COM

Spring 2020

Table of Contents for the Digital Edition of Spring 2020

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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2024
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2023
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2022
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2022
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2022
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2021
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