Spring 2020 - 75

DISPLAY INSPIRATION
T
his year, the Creative Display Contest was
delightful - the number of incredible
merchandise display submissions was truly
astounding. Thank you retailers for sharing the talent
you have showcased in your stores. This year, gift
manufacturer Kikkerland sponsored the contest and
provided the winner with a $500 gift certificate.
Our readers also were very involved and provided
important input through the online voting process. With
a record number of voters responding to this year's
competition, readers selected their favorite entry from
the 10 finalists, featured in our Winter issue and online,
and ultimately selected the winner - Vickie's Gifts in
Roscoe, Texas.
Vickie's Gifts is owned by Koti Lindsey, the second
generation owner of the store. Vickie Haynes, Koti's
mother, founded the store 22 years ago. " Vickie's Gifts
began out of healing through a tragedy. My brother passed
away in 1996 suddenly, " shared Koti.
Koti purchased the business from her mother in 2014
when Vickie decided to retire. " She bought the Justice
of the Peace office, which was about 800 square feet
at that time. She poured her heart into our little shop.
She healed through serving our community and her
customers, " Koti said. " She grew by word of mouth
and soon we had to add on (to the store). We've now
added on to our building seven times and are now
6,000 square feet. "
The small western Texas town of Roscoe is home to
less than 1,500 people with a quaint main street shopping
experience. Customers are both local and regional -
Vickie's Gifts has even become a destination for travelers
passing through.
" Most of our customers come from surrounding
towns and are travelers, so changing our displays and
keeping things fresh and new is very important because
our customers made us their destination, " Koti noted.
" Whether they are passing through and made us a side
stop, or they came specifically to us, they have taken the
time to go out of their way to see us, so I try very hard to
make sure there is always something new to see and that
things always look different. "
The state's motto is " Friendship, " which embodies the
relationships this retailer is able to form with her customers.
Koti detailed more about the store's product mix, its
uniqueness and display techniques in an exclusive interview.
GS: What kind of a product mix do you carry?
KL: We carry many different lines and categories including
home décor, gifts, clothing, accessories, bath and body,
kitchen items, baby items and we even have a small " man
cave. "
GS: What makes your store different from the rest?
KL: The most important thing we do at Vickie's Gifts
is create long-lasting relationships with our customers!
We have fun events each month to engage our customers
GIFTSHOPMAG.COM 75
" Changing our displays
and keeping things fresh
and new is very important
because our customers made
us their destination. "
- Koti Lindsey, owner
http://www.GIFTSHOPMAG.COM
Spring 2020

Table of Contents for the Digital Edition of Spring 2020
