Spring 2020 - 76
DISPLAY INSPIRATION
Above: Vickie's Gifts is
located in Roscoe, Texas.
Right: Koti Lindsey, owner
of Vickie's Gifts, is the
second generation owner
of the store. Vickie Haynes,
Koti's mother, founded the
store 22 years ago. Photos
courtesy of Vickie's Gifts.
and give them something enjoyable to
come to and engage in on social media.
Customer service is what we do best.
Our customers are a part of our family.
We do our best to treat each person
with the time and care we would give
our best friend if she walked through
the door. Clients can shop in person in
our store or online with us through our
website or Facebook VIP group. We
try to establish relationships with each
individual.
GS: How do you use social media to
engage your clientele?
KL: We do live videos to show our
new arrivals and displays in our VIP
group on Facebook that customers can
join just by finding our page www.
facebook.com/vickiesgiftsinroscoe ...
this VIP group has become a huge part
of our business and another way we
can reach people and show them the
unique things we are doing at Vickie's!
GS: How would you describe your
display and merchandising style?
KL: When I am asked how I describe
my display style, I always find it
difficult to put a name to it. My son calls
it " KOTIQUE! " - it's pretty unique
to me. I love mixing vintage, rustic
or antique items with new decor that
I find at market. I try to stay current
with what is trending in the industry,
but definitely add my own touches to
each display. I think many things can
make a display effective, but mostly
it's a feeling ... I think a great display
evokes emotion.
GS: Is one person responsible for
displays or is it a team effort?
KL: I rotate and redecorate my
displays every two to three weeks
and have new inventory arriving
daily. About two times a year, I
transform the store; once in January
after our big sale, and once in July/
August to begin transforming the
store for fall and Christmas. I have 14
part-time employees. I am the only
full-time worker at my store and I do
most of the displays on my own, but
it is such a team effort because the
girls do so much that allows me to be
free to merchandise.
76 SPRING 2020
http://www.facebook.com/vickiesgiftsinroscoe
Spring 2020
Table of Contents for the Digital Edition of Spring 2020
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2024
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2024
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2024
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2023
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2022
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2021
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2021
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