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DISPLAY INSPIRATION
TOP
10
DISPLAY TIPS
Merchandising knowledge learned at
Fred Segal and Anthropologie
BY MICHELLE SHERRIER,
MC DESIGN COLLABORATION
Gift Shop Plus Contributor
I
consider myself a creative curator. Spending
the last 41 years in retail, I have learned a lot
about merchandising and design. Between seven
years at the iconic Fred Segal to another seven years at
the mecca of retail, Anthropologie, I was able to hone
my eye and business sense alike, and grow a deeper
understanding of the intricacies of retail and the key role
visual merchandising plays. Here are my " Top 10 Tips "
that I learned along the way!
#2-MERCHANDISE BY CONCEPT
The cohesiveness you see at Anthropologie is very
deliberate. Merchandising by concept creates an impactful
statement while telling a visual story. Our " Camp Concept "
was a combination of books, Pendleton inspired games
and campfire scented candles. Props to embellish your
concept can be anything from tree slices as risers to an
oversized marshmallow on a twig (they dry beautifully,
by the way).
#3-BINNING
Bin " smalls " like lip balm, loose crystals, small books,
and jewelry on cards in glass jars. A lot of vendors ship
smalls in " displayable " case packs. I prefer to take them
out of the packaging. By placing them in a glass jar,
basket, or bowl you add value to the item and make them
look so much more important and inviting.
#4-THE HARDWARE STORE IS YOUR BEST FRIEND
Take a walk through a hardware store. There are so
many things that are cost effective that create amazing
risers, backdrops and displays. We created
multi-levels for a jewelry case out of 2x4's that have been
cut different sizes and sanded down. I liked them raw but
a coat of paint or stain would give them a whole new life.
#1-WHEN IN DOUBT COLOR IT OUT
I know you know what I'm talking about...you just
finished re-working your shelving unit and it looks
chaotic...a lot of merchandise; some of it works together,
a lot of it doesn't. This is where this rule of thumb comes
in handy. Try pulling together items by color. The color
on label, maybe it's the packaging or the product, you
will see a common thread. Start pulling them together,
little by little you will see it come to life. I often start with
my groups and then start shopping the store for more
that will create a more impactful statement.
100 SPRING 2021 GIFT SHOP® PLUS

Spring 2021

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