Spring 2021 - 63

DESTINATION: PHILADELPHIA (ZOO)
famous story box machines are back now, and The Zoo Keys are more
popular than ever! They're made from recycled plastic and come in
several colors and shapes: red and purple lions, bears, and gorillas, "
Kelly shared.
Froehle and Kelly also noted the keys are even popular with the
adults who have continued to visit the zoo since they were children,
as the product evokes nostalgia and memories.
Binoculars are also on the best-seller list. This branded item gives
children the " on a safari " feel, Froehle shared.
Both the ZooShop's and Trading Post's inventory is turned about
four to five times per year to allow for seasonal appeal, and is selected
to target specific demographics. For instance, in the summer the
merchandise reflects family and tourism and winter months reflect a
holiday mix focused on gifts and ornaments.
" Our merchandising displays are never
static, " noted Kelly.
Typically displays are rotated weekly depending on current inventory,
popular trends and new product introductions. The curated mix
showcased reinforces and reflects special events or a specific zoo
program or animal.
" The traditional 'rules of thumb' for retail merchandising have
changed given our new reality of operating amidst a pandemic, "
Froehle noted. " Guest safety, comfort and confidence guide our
merchandising decisions, but we never compromise on creativity! "
The team uses high shelves, little " nooks " and even vignettes to
highlight merchandise. This display method allows guests to view
the merchandise - without touching. " Demo or touch experiences
won't be eliminated forever, but while we emerge from coronavirus
and adapt to heightened sensitivities, we have removed product
demonstrations and sampling that enable the passing of germs, "
noted Kelly.
Shops at the Philadelphia Zoo offer
custom-branded and Fair Trade
merchandise and are committed to
supporting the planet. All photos courtesy
of Event Network.
GIFTSHOPMAG.COM 63

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Spring 2021

Table of Contents for the Digital Edition of Spring 2021

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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2025
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2024
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/the-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2023
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrations-occasions-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/waterfront-living-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/holiday-shop-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2022
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/summer-2021
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/theguide-2021
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/celebrationsoccasions-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2021
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/fall-2020
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-fall-2020
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https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-spring-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/winter-2019
https://www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/pets-winter-2019
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