Spring 2021 - 66

BEHIND THE SCENES
Winsome Retail
Georgia Aquarium offers multiple retail experiences that complement exhibits and mission
By Debbie Eisele
Managing Editor
L
ocated in Atlanta, the Georgia Aquarium offers visitors
a fascinating adventure - special in-person encounters,
virtual exploration and multiple retail environments.
The aquarium is recognized as the largest aquarium in the
western hemisphere, according to Marcus Gould, store director
at Georgia Aquarium, and welcomes more than 2.5 million
visitors per year.
In October 2020, Georgia Aquarium opened a new exhibit -
Sharks! Predators of the Deep that is the home to " fierce and
fascinating new residents, " which includes hammerhead, sand
tiger, silvertip and zebra sharks, as well as round ribbontail rays.
The aquarium not only offers guests a thrilling, up-close
experience with sea life, it also provides guests a unique shopping
experience. The nonprofit retail environment is " committed to
inspiring awareness and preservation of our ocean and aquatic
animals " Gould shared.
BEST-SELLERS
Georgia Aquarium apparel
such as t-shirts and caps
" In addition to a wonderful selection of custom-designed
Georgia Aquarium offerings, visitors to Atlanta will also find an
assortment of specialty items that reflect the unique character of
the city, " Gould said.
Three permanent stores and a seasonal, mobile kiosk offer a
variety of options for visitors to find merchandise. Additionally,
shoppers can purchase merchandise on the Georgia Aquarium's
website.
" The largest of the three spaces is newly remodeled and located
as you exit, " Gould described. " Another shop is located near
the Dolphin Experience, and is our smallest store. Sand Dollar,
is in the main rotunda. All the stores have been updated in the
last few years. During peak season, we complement the animal
educational shows with roaming sales. "
The peak shopping season is during the summer, although
overall retail business is steady throughout the year. " The holidays
Custom displays reinforce support for the amazing
animals seen at the aquarium and create teachable
moments. All photos courtesy of Event Network.
66 SPRING 2021 MUSEUMS&MORE

Spring 2021

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