Spring 2021 - 91

A
s Zoom conferences continue in 2021, shoppers
are finding ways to look stunning, even if it's
from the neck up! Vintage inspired, artistic and
unique jewelry, along with sentimental, encouraging
pieces are all in the forefront this year.
" We have seen a demand for both organic and irregularly
shaped pearls, as well as more organic finishes in metal.
Our Keshi and coin pearl styles accented with gemstones
have been especially strong, as is our hammered silver
Muse Collection, in 18k gold vermeil, " said Cathleen
Ramos, a designer for Anatoli Jewelry.
Ramos also shared that the demand has increased for
lockets. The historical detail, solid craftsmanship and
timeless quality of the lockets, " which reflects a trend
toward more sentimental, symbolic jewelry, " appeal
to consumers.
" Funky and chunky " pieces are drawing attention
in 2021, according to Tara McGowan, director of sales
for Moonglow Jewelry, as is the popularity of layering
necklaces and bracelets. In addition, adjustability and
versatility for layered pieces allow trendy pieces to
become classic ones shared Aurelie Dudziak, creative
director and co-founder of Moonglow.
One other trend is a " move from statement jewelry
to conversation jewelry, " according to Gretel Going,
founder and designer of Fortune and Frame. " Jewelry has
always been a way to express a person's unique style, but
we're seeing more and more people looking to jewelry as
a way to express their deeper personal stories. "
Going noted that people are " gravitating toward
more inspirational pieces that ground them and keep
them focused on their journey. " Fortune and Frame has
noticed the messages being placed inside its pieces are
changing; there is a focus on hope and quotes reflective
of new beginnings.
Moonglow also noted meaningful jewelry - pieces that
provide a " message and connection " - are both popular
and universal.
Left: Atlas Link Heart Necklace from Moonglow features a
chunky, but lightweight, link chain and minimal heart shape
frame. Circle 326. Middle: Hand-wrought metals of ancient
civilizations inspired the Muse Collection from Anatoli
Jewelry, which features hammered silver textures with
a delicate, modern twist, in silver and vermeil and black
rhodium. Circle 327. Right: Inspiration derived from the
sparkling beaches of Greece, the iridescent mother of pearl
illuminated under hand faceted rock crystal and 18K gold
vermeil define the Minoan Collection from Anatoli Jewelry.
Circle 328.
Heart Phases Bracelets and Heart Charm Lockets from
Fortune and Frame provide shoppers a way to express a
unique style and personal story. Circle 329.
GIFTSHOPMAG.COM 91

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Spring 2021

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